Marketing Associate Digital & Content

About the Company

Our client is a travel company and content platform dedicated to connecting travelers to the diverse perspectives experiences people and places across the African continent. Headquartered in Nairobi their team brings a strong local lens and deep regional expertise to every journey and story they craft.

Through a combination of editorial content digital platforms and curated travel experiences the organization showcases the richness of Africa while promoting responsible and regenerative travel. Their work is grounded in authentic storytelling cultural appreciation and meaningful impact.

Role Summary

Our client is seeking a Marketing Associate Digital & Content to join their growing Nairobi-based team. This is a full-time in-office role reporting to the Head of Content.

This position is suited for a dynamic and creative professional who combines strong strategic thinking with hands-on execution. The successful candidate will play a key role in shaping and managing the organizations digital presence ensuring all content reflects the brand voice and resonates with a global audience.

The Marketing Associate will be responsible for driving content across all digital channels including website social media and newsletters. This role requires an individual who can balance planning and executiondeveloping content strategies while actively writing editing and publishing high-quality material. The ideal candidate is passionate about storytelling detail-oriented and highly motivated to share compelling narratives from across Africa.

Key Responsibilities

• Plan develop and execute content strategies across digital platforms
  

• Draft edit and publish engaging content including articles newsletters and social media posts
  

• Manage editorial calendars and coordinate content campaigns
  

• Produce and oversee multimedia content including reels and short-form video
  

• Maintain and update website content to ensure consistency accuracy and alignment with brand voice
  

• Create schedule and analyse email marketing campaigns including audience segmentation
  

• Collaborate cross-functionally with marketing and travel teams to ensure cohesive storytelling
  

• Monitor content performance and leverage insights to continuously refine strategy
  

• Uphold high editorial standards and ensure consistency across all communication channels
  

Requirements

Skills & Experience

• 35 years of experience in marketing communications or content management.Experience in the Travel Industry Highly Preferred.
  

• Exceptional writing and editing skills in English
  

• Proven experience managing digital content and editorial workflows
  

• Strong organisational skills with the ability to manage multiple priorities and deadlines
  

• Proficiency in content management systems (CMS) and email marketing platforms (experience with tools such as HubSpot and Meta is an advantage)
  

• A strong interest in travel culture conservation and African storytelling
  

• Experience within the tourism or travel industry is an added advantage
  

• Ability to thrive in a collaborative fast-paced environment
  

• Based in Nairobi and available to work fully onsite
  

What Our Client Offers

• The opportunity to contribute to a purpose-driven platform shaping narratives across Africa
  

• A collaborative creative and high-performing team environment
  

• Exposure to diverse projects and storytelling initiatives across the continent
  

• A role that blends creativity strategy and impact.