Email Marketing Automation Executive

Edinburgh - UK

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years we have a long history of innovation in savings and investments combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments Asset Management and Life work together to provide access to balanced long-term investment and savings solutions.

Through telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role: Email Marketing Automation Executive

M&G is committed to enhancing our digital channels to better engage with our customers and advisers. Were seeking a dynamic and enthusiastic individual to join our evolving and collaborative digital marketing team as an Email Marketing Automation Executive.
The successful candidate will have a passion for email marketing and marketing automation and will support the adoption of effective email communication strategies and automation programmes across the business.

The role supports the daytoday management and optimisation of our marketing automation platform and helps marketing and sales colleagues deliver effective communications to advisers clients and customers.

Responsibilities

Deliver training to new users of the marketing automation platform.
Configure campaigns email templates forms and landing pages.
Ensure data integrity and accuracy within the platform.
Ensure integrations with wider platforms are optimised including CRM analytics CMS and other systems.
Support the development of lead generation and lead nurturing strategies including building segmentation profiles to create personalised email journeys mapped to behaviours and interests.
Support marketing sales and internal communications teams with campaign execution including email marketing and drip campaigns.
Regularly review insights and analytics to identify gaps and areas for improvement in email marketing performance.

Key Knowledge Skills & Experience

At least 2 years experience working with marketing automation platforms (such as Marketo HubSpot Eloqua or Pardot).
Strong understanding of data management governance and verification frameworks including consent and preference management.
Some technical knowledge including process mapping and an understanding of CRM integrations.
Basic understanding of HTML and CSS for email template and landing page customisation.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience in email marketing and lead nurturing strategies.
Excellent written and verbal communication skills.

Closing Date: 7th April 2026

Recruiter: Phoebe Ewers

Job Level: Colleague

Reporting to: Senior Digital Channels Manager

Location: Edinburgh (Hybrid 2 - 3 days per week in the office)

What we offer:

At M&G were committed to helping you thrive and supporting your wellbeing both at work and beyond. Our benefits are designed to help you balance your professional and personal life while planning confidently for your future. Our UK benefits include:

As a savings and Investments firm we are proud to offer a valuable pension scheme of 18% with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.
Enjoy 38 days annual leave including bank holidays with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy to balance your work and personal commitments.
Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity adoption surrogacy and paternity leave - as supporting families is a core aspect of our inclusive culture.
Health & Protection cover including Private Healthcare Critical Illness cover and Life Assurance for you with family options - for peace of mind.

To explore more about life at M&G and our full benefits offering visit Life at M&G

We have a diverse workforce and an inclusive culture at M&G underpinned by our policies and our employee-led networks who provide networking opportunities advice and support for the diverse communities our colleagues represent. Regardless of gender ethnicity age sexual orientation nationality disability or long term condition we are looking to attract promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader and we welcome applications from candidates with long-term health conditions disabilities or neuro-divergent conditions.

Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional needpleaselet usknow by contacting us at: