Product Marketing Lead

About Nubank
Nu is the worlds largest digital banking platform outside of Asia serving over 127 million customers across Brazil Mexico and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people Nu caters to customers complete financial journey promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nus impact has been recognized in multiple awards including Time 100 Companies Fast Companys Most Innovative Companies and Forbes Worlds Best Banks. The Company is preparing for its next growth cycle where it will accelerate its internationalization process outside Latin America and will also enter new verticals beyond financial services in its core markets taking advantage of the significant customer penetration.

About the Role

Were looking for an experienced curious Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. Youll be the closest partner to Product and Growth teams on narrative gotomarket segmentation and performance. Youll shape the story run launches endtoend and set the standard for how we communicate with customers.

Youll join a small ambitious team that values craft velocity and genuine collaboration. We test learn and iterate quickly and we use AI heavily to multiply our impact. Youll have room to drive strategy roll up your sleeves on execution and become a defining voice for product marketing in the US.

From day one Product Marketing is at the table shaping roadmaps with customer and market insight defining fullfunnel marketing strategy and keeping us aligned with longterm business priorities and product success metrics. This is a highownership role building something new from the ground up.

This role is based in Miami Florida.

What Youll Own

Business & outcomes

• Own key US product marketing outcomes for your area e.g. awareness engagement and adoption with clear measurable impact.
• Turn company and product strategy into sharp positioning segmentation and GTM choices: where we play who we focus on and how we win in the US.

Narrative & positioning

• Own the endtoend product story and value prop across key touchpoints so were clear differentiated and believable.
• Use market and customer insight (quant qual competitive) to evolve our value proposition and influence the roadmap.
• Partner with Product and Growth teams on pricing packaging and offers where relevant.
• Translate the product story into highimpact web and landing experiences working with Growth and Design so our site landing pages and inproduct surfaces tell a consistent story.

Launch & GTM

• Lead messaging and gotomarket for major product and feature launches from strategy and positioning through planning execution and postlaunch readouts.
• Design integrated GTM plans that connect brand product lifecycle and performance channels.

Channel acquisition & lifecycle

• Design and run programs across inapp email push SMS and emerging channels to drive acquisition activation engagement and retention.
• Partner with Growth on website and landing experiences you own the story messaging hierarchy and marketing assets
• Work closely with Growth so our lifecycle journeys feel coherent onbrand and right for US customers.

Customer market & performance insight

• Build a deep understanding of the customer lifecycle segments and jobstobedone.
• Turn research data and competitive signals into crisp segmentation and clear calls on what we say build and test next.
• Track the US consumer fintech landscape and bring those learnings back into the work.

Experimentation & KPIs

• Define success metrics and guardrails for launches and campaigns.
• Design experiments (A/B multivariate holdouts) and own the performance story what happened why and what we do next.

Crossfunctional leadership & enablement

• Act as the connective tissue across Product Growth Analytics Legal/Compliance and Ops so strategy execution and narrative stay aligned.
• Serve as a trusted subjectmatter expert influencing senior stakeholders with datadriven recommendations and simple strong storytelling.
• Build narratives playbooks and toolkits that make it easy for leaders and teams to tell the story the same way.
• Create executiveready narratives (decks onepagers briefings) that clearly connect product customer and business impact.

How You Work

• Senior PMM generalist Product marketing is your home base and youre comfortable stretching into growth and lifecycle when it helps the business.
• High ownership You take initiative operate with autonomy and naturally seek out context partners and answers.
• AInative You use AI daily for writing research analysis and workflow automation and are eager to find new ways to go faster and deeper.
• PMlevel intuition You can read a roadmap find the real customer and business insight and turn it into a clear story and GTM plan.
• Strong craft You write clearly and make complex ideas feel obvious and human adapting your style for product engineering design legal and leadership.
• Datadriven Youre comfortable in dashboards and light queries and you turn results into focused next steps and smart tradeoffs.
• Customer and marketobsessed You like talking to customers reading feedback and tracking the category and you fold that into your work.
• Adaptable & startupminded Youre comfortable with ambiguity move quickly and enjoy hightrust handson environments.

MustHaves

• 810 years in product marketing or very similar roles at consumer tech or fintech companies including time as a senior PMM / PMM lead on highimpact launches.
• Proven track record owning endtoend product or major feature launches with clear quantified business impact.
• Comfort with data and light analytics (selfserve tools dashboards basic analysis tied to a clear narrative).
• Handson experience using AI tools as a natural part of your daytoday work.
• Based in Miami Florida (or willing to relocate); hybrid inoffice.

Nice to Have

• Experience across multiple areas (e.g. growth brand lifecycle paid) and working with senior crossfunctional stakeholders.
• Experience in a regulated environment (financial services etc.) partnering with Legal/Compliance/Risk on consumer communications.

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• Extended maternity and paternity leaves
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package if applicable.