Senior Associate, Sales Enablement

Razorpay is one of Indias leading full-stack financial technology companies powering the way businesses move manage and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision to simplify payments for Indian businesses weve since grown into a fintech powerhouse driving Indias digital payment revolution.

Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow.

From seamless checkouts to payroll automation across India Singapore and Malaysia weve been engineering a fintech ecosystem thats redefining how money moves across Asia and were just getting started.

Today that ecosystem supports everyone from early-stage startups to some of Indias largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme and over 100 of Indias unicorns. With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC Peak XV Partners (formerly Sequoia Capital India & SEA) Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over $740 million to date. Strategic acquisitions including Ezetap (POS and offline payments) Curlec (Malaysia expansion) BillMe (digital invoicing) and POP (rewards-first UPI) along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay ownership is our oxygen you own what you build with no micromanagement or red tape just the runway to make your ideas fly. Learning is a lifestyle if youre curious youll feel at home here. People > Pedigree we hire for attitude hustle and hunger more than degrees. Transparency thrives over titles this is where interns question CXOs and CXOs say thank you. Guided by our values of Customer First Autonomy & Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors youll be part of a 3000 strong team building not just products but the financial infrastructure of the future.

Role Summary

We are looking for a GTM leader to drive Sales Enablement across CRM analytics and process excellence with a clear north star: Increase NPS of managed merchants.

This role sits at the intersection of Sales Product Ops and Data. You will ensure our GTM teams have the right systems insights and workflows to deliver a best-in-class merchant experience.

Core Objective

Improve NPS of managed merchants by enabling frontline teams with:

• Clean and reliable CRM systems

• Actionable analytics & merchant insights

• Scalable efficient sales & post-sales workflows

Key Responsibilities

CRM Ownership & Excellence

• Own CRM strategy hygiene and governance (Salesforce/HubSpot/other)

• Improve pipeline visibility forecasting accuracy and data integrity

• Define and enforce CRM usage standards across GTM teams

• Build automation to reduce manual effort and improve response times

Analytics & Merchant Insights

• Design dashboards for account health churn risk expansion opportunities and NPS drivers

• Translate merchant feedback into actionable GTM insights

• Drive weekly/monthly business reviews using data

• Identify leading indicators that impact merchant satisfaction

Process & Workflow Enablement

• Design and optimize sales onboarding success handoffs

• Reduce friction in merchant lifecycle journeys

• Drive rollout of new processes and tools

• Partner with Product & Ops to improve merchant experience touchpoints

NPS Improvement Programs

• Analyze NPS data to identify root causes

• Build structured playbooks to improve detractor recovery

• Track impact of interventions on NPS and retention

• Own merchant experience improvement initiatives end-to-end

Success Metrics (612 Months)

• Managed merchant NPS

• CRM data accuracy & adoption

• Sales cycle friction & process SLAs

• Forecast accuracy

• Merchant retention & expansion rates

Ideal Profile

• 510 years in GTM Revenue Operations Sales Enablement or Business Operations

• Strong CRM experience (Salesforce/HubSpot preferred)

• Hands-on experience applying AI in GTM or Ops contexts such as:

• Building prompts/workflows using LLM tools

• Implementing AI-driven automation in CRM

• Creating predictive models or health scoring systems

• Using AI tools for call analysis sentiment or workflow automation

• Comfortable experimenting prototyping and shipping AI-enabled solutions

• Excellent analytical skills (SQL/Excel/BI tools)

• Experience working cross-functionally with Sales Product & Ops

• Structured thinker with strong execution bias

• Obsessed with customer experience & process clarity