Principal Consultant, SFMC (Salesforce Marketing Cloud) Developer!

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead. Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today. Get to know us at and on LinkedIn X YouTube and Facebook.

Inviting applications for the role of Principal Consultant SFMC (Salesforce Marketing Cloud) Developer!
In this Role you will be responsible for designing developing and implementing Salesforce Marketing Cloud solutions that enable personalized data-driven and automated customer engagement at scale. You will work closely with marketing CRM data and technology teams to build journeys campaigns and automations leveraging SFMC capabilities such as Journey Builder Email Studio Automation Studio and Cloud Pages. You will also contribute to solution architecture best practices integration patterns and performance optimization acting as a key technical expert and advisor for SFMC implementations
Responsibilities
Design build and maintain marketing automation solutions using Salesforce Marketing Cloud (SFMC).
Develop and optimize customer journeys using Journey Builder including entry criteria decision splits wait activities and multi-channel orchestration.
Create and manage emails templates content blocks and campaigns in Email Studio and Content Builder.
Implement automations in Automation Studio for data imports segmentation triggered sends and recurring jobs.
Design and manage Data Extensions data models and relationships using Contact Builder.
Write dynamic and personalized content using AMPscript and SSJS (Server-Side JavaScript).
Integrate SFMC with Salesforce Sales/Service Cloud and other systems using APIs connectors and integration of middleware.
Collaborate with stakeholders to gather requirements and translate them into scalable SFMC technical solutions.
Implement tracking reporting and analytics for campaigns including open/click rates conversions and audience behavior.
Ensure adherence to deliverability of best practices consent management and regulatory compliance (CAN-SPAM GDPR etc. as applicable).
Perform unit testing UAT support and production deployment following governance and change management processes.
Troubleshoot issues optimize performance and support ongoing enhancements in SFMC implementations.
Provide technical guidance code reviews and mentoring to junior team members.
Contribute to accelerators reusable components and best practices for SFMC within the organization.
Qualifications we seek in you!
Minimum Qualifications
Bachelors degree in computer science Information Technology Engineering or related field.
Strong IT experience with exposure to Marketing Automation / CRM platforms.
Hands-on experience as a Salesforce Marketing Cloud Developer.
Strong expertise in key SFMC modules: Journey Builder Email Studio Automation Studio Content Builder Contact Builder.
Proficiency in AMPscript and SSJS including writing complex scripts for personalization and dynamic content.
Experience working with Data Extensions segmentation filters and relational data models.
Hands-on experience integrating SFMC with Salesforce Sales/Service Cloud or other CRMs using APIs and connectors.
Good understanding of REST/SOAP APIs JSON XML and related integration patterns.
Solid knowledge of HTML CSS and email development best practices.
Strong analytical problem-solving and debugging skills.

Preferred Qualifications/ Skills
Salesforce Marketing Cloud Developer and/or Email Specialist certification(s).
Experience in multi-channel orchestration (email SMS push notifications in-app web).
Exposure to customer data platforms (CDP) customer 360 views and advanced segmentation strategies.
Knowledge of marketing concepts such as lead nurturing lifecycle marketing and campaign optimization.
Experience in working with cloud platforms (e.g. AWS Azure GCP) and data platforms is an added advantage.
Familiarity with Git or other version control systems and CI/CD processes.
Experience working in Agile/Scrum delivery environments.
Strong communication skills with the ability to interact with business stakeholders and present solutions clearly.

Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.