Manager, Travel Media Relations (Internal to DBC Employees Only)

Position: Manager Travel Media Relations

Classification: Band 3

Salary: 90900.08 to $128800.00

Status: Full time Permanent

Location:Vancouver BC

Work Option: Hybrid

Flexible work options are available subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.

Closing Date: April 2 2026

Position #:

Competition #: DBC 2026-03

If you are interested and you meet the selection criteria please apply with your CVprior to April 2 2026 at 4 PM.

You must be a Canadian citizen or permanent resident to apply for this full-time permanent opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

At Destination BC we are passionate about showcasing the transformative power of British Columbias travel experiences with the world. As a Provincially funded Crown corporation we support BCs tourism industry through global marketing destination development industry learning community programs and visitor services. Recognized globally for our authentic brand award-winning marketing and innovative destination management we work collaboratively to strengthen BCs tourism industry.

We offer exciting and meaningful work in a supportive inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home creating optimal conditions for both employees and the organization. This position is part of our hybrid model where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity equity and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process please contact . We are also committed to providing workplace accommodations for employees with disabilities ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

The Indigenous Applicant Advisory Serviceis available to Canadian Indigenous (First Nations status or non-status Métis or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

Learn more about our programs and services at .

PURPOSE OF POSITION

Manager Travel Media Relations is accountable for planning developing implementing and evaluating Media Relations programs policies and initiatives for Destination British Columbia. The position manages short and long-term media relations campaigns designed to generate unpaid media coverage resulting in a strong consumer awareness of British Columbia as a travel destination thereby increasing tourism visitation and revenue. The position will develop and maintain cooperative working relationships with internal clients regional associations and industry partners; provide expertise and advice to industry partners Destination Marketing Organizations the Destination Canadian and the private sector on strategies to improve their worldwide travel media relations activities.

SPECIFIC ACCOUNTABILITIES

• Develops the Travel Media Relations plan for the US and Canada to align with the Global Marketing Strategy creating alignment internally and with partners and stakeholders to reach target goals and outcomes.
• Develops strategic plans to appropriately reflect business and market needs within budgetary and corporate planning initiatives. Develops region and market-specific media relations plans to support marketing campaigns and activities. Ensures integration and coordination of international media relations activities with head office and regional activities.
• Develops evaluates and ensures the effective implementation of media relations strategies to generate awareness of BC in the US and Canada increase visitation and maximize tourism revenue. Ensures new initiatives are supported by business case analysis.
• Develops and maintains cooperative working relationships with regional provincial and national tourism stakeholders to deliver on the travel media plan generate earned media awareness.
• Provides leadership through participation in general and specific DBC development initiatives and in defining and developing future marketing opportunities goals and strategies.
• Oversees multiple aspects of Travel Media Relations for DBC and its industry partners through:
  • Travel media relations program development implementation and evaluation;
  • Messaging development and management including generation of content images;
  • Identification of key accounts including database management;
  • Relationship building with key media and key account development;
  • Managing the Visiting Journalist Program;
  • Leadership of RDMO media relations activities;
  • Media monitoring and analysis to share value of working with travel media with BC stakeholders;
  • Developing and implementing special projects to support marketing activities;
  • Industry program and engagement initiatives.
• Directs and manages the North America Travel Media Relations budget. Evaluates and recommends funding programs alternate funding sources and negotiates and signs off contracts to support travel media relations projects and initiatives. Allocates financial and human resources to ensure the cost-effective delivery of programs.
• Directs a team of regular and contracted staff with responsibility for hiring/promoting/dismissing authorizing overtime and ensuring corrective action where appropriate. Provides mentoring and coaching for staff.
• Other duties as required.

JOB REQUIREMENTS

• University degree or diploma in Marketing or related major or equivalent combination of education and experience
• Minimum 3 years Tourism marketing experience especially though not limited to travel trade marketing and partnerships travel media relations and/or consumer marketing
• Minimum 3 years experience developing and managing staff
• Experience with overseeing and being accountable for managing complex budgets
• Experience developing and managing staff and the responsibility for the allocation of human resources
• Ability and willingness to travel as required

Preference may be given to applications who have one or more of the following:

• Experience working or having an understanding of Global business and cultural norms and expectations

COMPETENCIES

• Results Orientation is a concern for surpassing a standard of excellence. The standard may be ones own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus a unique accomplishment also indicates a Results Orientation.
• Building Partnerships with Stakeholders is the ability to build long-term or on-going relationships with stakeholders. This type of relationship is often quite deliberate and is typically focussed on the way the relationship is conducted. Implicit in this competency is demonstrating a respect for and stating positive expectations of the stakeholder.
• Innovative Thinker indicates an effort of improve performance by doing or promoting new things such as introducing a previously unknown or untried solution or procedure to the specific area of the organization.
• Teamwork and Cooperation is the ability to work collaboratively within diverse teams work groups and across the organization to achieve groups and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds with diverse views.
• Organizational Commitment is the ability and willingness to align ones own behaviour with the needs priorities and goals of the organization and to promote organizational goals to meet organizational needs. It also includes acting in accordance with organizational decisions and behaving with integrity.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

• Self-discovery and awareness means understanding ones thoughts feelings values and background and how they impact the success of the interaction and relationship or how they may influence ones work. It is recognizing ones own biases by tracing them to their origins through reflection and by noticing ones own behaviourand then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain or in times of urgency.

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge skills abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments employment history including start and end dates (month and year) of your employment and any relevant information that relates to the job to which you are applying.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.

Required Experience:

Manager