Advertising & Promotions Coordinator GTM

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Description

Start Rate (Non-negotiable): $43.87 per hour

Contract short term up to 12 months

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express as well as the PRESTO fare payment system. We are also building new and improved rapid transit including GO Expansion Light Rail Transit routes and major expansions to Torontos subway system to get people where they need to go better faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx equity diversity and inclusion are essential to living our values of serving with passion thinking forward and playing as a team.

Our Customer Marketing team is seeking an Advertising and Promotions Coordinator for a contract role who under the direction of the Senior Manager Go-to-Market who will coordinate the development planning and execution of marketing and promotional programs in support of Customer Marketings annual plan.

What will I be doing

Coordinating the planning production and delivery of marketing projects in support of Customer Marketings annual plan across all channels including broadcast print social and digital as well as owned assets and events while ensuring the marketing and promotional initiatives reflect brand objectives and are aligned with brand standards.
Fostering positive customer relations through the effective distribution of informational advertising and promotional material within GO Transits market area
Integrating knowledge gained through relationships with stakeholders cross functional teams and industry best practices into current and future marketing initiatives.
Develops integrated marketing and advertising plans with clear and measurable objectives and coordinates the production and execution of plans campaigns and events to generate increased ridership and revenue as well as to enhance brand reputation.
Liaises/consults with cross-functional teams and advises on methods of communication advertising and event planning appropriate to marketing objectives and targeted audience/stakeholder groups.
Researches and prepares marketing briefs on resource/budget requirements logistical arrangements/considerations and the acquisition of resources materials support and supplier services for successful advertising/promotion/event delivery. Plans and manages budgets for advertising/promotional projects/events.
Conducts customer insights research requesting additional market research from consulting agencies if none exists to build compelling marketing campaigns that connect with customers and change desired behaviours.
Liaises with Customer Marketings creative agency and media buying agency in the planning creation delivery and monitoring of marketing campaigns.
Collaborates with internal teams across Communications Market Research Customer Analytics and Partnerships among other groups to gain buy-in or support on marketing initiatives and address feedback from those groups and distribution of informational marketing material for all channels.
Provides consultation to Metrolinx business units on brand standards and guidelines for initiatives that impact the application of the brand. Implements the brand strategy across the organization managing corporate brand reputation.
Prepares/writes and/or coordinates high quality communication materials including web copy social media copy advertising copy backgrounders and feature articles coordinating required approval.
Consults with Metrolinx external partners (such as creative and multi-cultural advertising agencies private partner organizations community partners outreach event organizers) to provide recommendations and feedback on events to determine areas that require improvement. Evaluates success of promotional/advertising campaigns/events.
Evaluates advertising promotional and public relations proposals received from outside organizations or through Metrolinxscreative agency to determine the appropriateness and benefit to customers and reports results and findings with options/recommendations to the Brand Manager.
Assists the Manager to commission supervise and monitor the work of media vendors such as designers printers agencies consultants as required by the work of the department.
Provides corporate representation on advertising marketing and special project committees as required.

What Skills and Qualifications Do I Need

Knowledge of marketing management and advertising principles normally attained through completion of a 2 to 3-year community college or university program in marketing or any combination of education training and experienced deemed equivalent. The successful candidate must complete environmental safety and any other training as required by corporate policy
Minimum four (4) years experience in marketing and advertising providing a solid background in the administration and communication of informational promotional and advertising material including:
- Demonstrating an understanding of how value is formulated (i.e. advertising value equivalency (AVE) value in kind ROI) in partnership activities
- Developing planning coordinating executing and managing promotional and advertising campaigns initiatives and special events cost effectively and to tight deadlines including organizing logistical arrangements resources and services
- Maintaining partner relationships with advertising and media buying agencies printers and promotional item suppliers to ensure brand alignment and consistency across all channels
- Strong working knowledge of media planning buying procedures and research skills. Practical experience is an asset
- Retail marketing experience will be considered an asset
Good knowledge of marketing research techniques and economic principles and application as well as production in various advertising and marketing mediums (e.g. print broadcast media social media digital community events/displays)
Strong analytical organizational and time management skills
Good interpersonal diplomacy and relationship management abilities
Excellent oral and written communication skills
Proficient in the use of word processing computer applications

Accommodation:

We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process please let our Recruitment team know by contacting us at: or email

Application Process:

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence we recommend that you check your email regularly. If no response is received we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.

Should it be determined that any background information provided is misleading inaccurate or incorrect Metrolinx reserves the right to discontinue with the consideration of your application.

We thank all applicants for their interest however only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.

#LI-MM3

Required Experience:

DescriptionStart Rate (Non-negotiable): $43.87 per hourContract short term up to 12 months Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express as well as the PRESTO fare payment system. We are also building new and improved rapid tran...