We are seeking a Principal Product Manager/Director to lead and scale Acxiom Healths next-generation Health AdTech and Care Access Platform a data-driven ecosystem that unites real-world data (RWD) AI/ML intelligence consumer signals and privacy-preserving technology to power precision marketing audience activation and privacy-by-design data collaboration for healthcare and pharmaceutical brands.
The Principal Product Manager will contribute to driving product growth launch new capabilities and establish operational frameworks that enable scale standardization and measurable impact.
Platform Strategy & Scaling
- Lead the strategic roadmap and capability expansion of the DTC (Direct-to-Consumer) and HCP (Healthcare Provider) outreach and Market Access platform.
- Drive the launch of new ML/AI-driven audience and activation products ensuring compliance with HIPAA NAI and privacy-by-design principles.
- Partner with engineering and architecture teams to scale infrastructure and manage performance at national data volumes.
- Develop frameworks for portfolio management including capability scoring lifecycle governance and retirement planning.
Operational Excellence & Governance
- Enable standardized product processes training and documentation to drive internal adoption and operational consistency.
- Design implement and propagate structured user adoption frameworks that ensure consistent onboarding engagement and proficiency across diverse user groups.
- Manage forecasting and capacity planning for user and data volume growth to ensure system stability and responsiveness.
- Lead portfolio review and opportunity identification sessions with cross-functional stakeholders to align priorities and resources.
- Define and propagate product OKRs tied to measurable business and data outcomes including executive-level visibility and reporting.
Data AI and Audience Activation
- Collaborate with data science analytics and platform engineering to operationalize predictive audience models and measurement frameworks.
- Champion data quality model explainability and privacy compliance in all product releases.
- Identify and integrate data fusion opportunities across national-scale datasets to enhance targeting precision and outcome prediction.
Qualifications
Required:
- 8 years of product management experience in AdTech HealthTech or Data Platforms with emphasis on AI/ML or data-driven ecosystems.
- Proven success scaling enterprise-grade or national-scale data platforms.
- Experience with agile development methodologies.
- Understanding of pharma market access DTC and HCP marketing and healthcare audience activation.
- Familiarity with privacy-preserving data technologies (tokenization clean rooms zero-knowledge frameworks).
- Strong operational and portfolio management orientation including OKR management and capacity forecasting.
- Ability to collaborate cross-functionally with engineering data science compliance and commercial teams.
Additional Bonus:
- Experience with RWD claims EHR and consumer data products at national scale.
- Knowledge of machine learning workflows feature pipelines and model activation in production.
- Prior experience working in regulated environments.
- Strong communication and presentation skills.
Preferred Educational Background
- Master degree in Computer Science Engineering Data Science Public Health Business or a related field combined with Product Training or equivalent combination of education and relevant professional experience.
Primary Location City/State:
Homebased - Conway Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.