Executive Vice President, Performance Marketing

Detroit, MI - USA

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

As the Executive Vice President (EVP) Performance Marketing you will lead all direct response advertising across the company and its portfolio of brands driving measurable revenue growth while improving customer acquisition efficiency. You will oversee a large performance marketing organization responsible for optimizing growth across channels including search social programmatic direct mail affiliates and lead buying. The role combines rigorous performance management advanced optimization techniques and the adoption of emerging technologies to continuously enhance marketing effectiveness and scalability. The EVP partners closely with the Chief Financial Officer (CFO) and other senior executives while collaborating with brand marketing teams to execute a full funnel strategy that accelerates sustainable growth across the companys brands.

About the role

Lead all performance marketing and direct response advertising activities across the company and its portfolio of brands
Oversee the strategy and investment of a large-scale multi-channel marketing budget ensuring maximum revenue generation while lowering customer acquisition costs
Drive performance across all major direct response channels including paid search paid social programmatic direct mail affiliates and lead buy
Advance marketing performance through sophisticated campaign management structured experimentation frameworks advanced attribution models and AI-enabled optimization techniques
Lead the development and testing of innovative creative approaches including AI-generated creative dynamic creative optimization and emerging direct response formats
Lead and develop a high performing team of performance marketers analysts and channel specialists while building a strong culture of accountability experimentation and continuous improvement
Build and manage strategic relationships with external advertising agencies while continuously evaluating the optimal balance of in-house capabilities and external partners
Partner closely with brand marketing leaders to execute a coordinated full-funnel marketing strategy that integrates brand and performance initiatives
Deliver clear reporting and insights on marketing performance investment efficiency and growth opportunities to senior leadership and the board
Serve as a senior enterprise leader contributing to company strategy growth planning and operational decision making
Champion a culture of performance experimentation accountability and continuous improvement across the marketing organization

About you

Minimum Qualifications

20 years of experience in performance marketing growth marketing direct response advertising or other highly measurable customer acquisition disciplines
10 years of leadership experience managing large high-performing multi-channel marketing organizations
Proven track record of managing large-scale marketing investment portfolios and delivering measurable revenue growth while improving customer acquisition efficiency and return on marketing investment (ROMI)
Deep expertise across major direct response channels including paid search paid social programmatic email affiliate and direct mail
Demonstrated success optimizing marketing performance through advanced campaign management techniques including value-based bidding structured experimentation frameworks and AI-enabled optimization
Experience leading large internal performance marketing teams while managing strategic agency partnerships
Strong analytical and strategic thinking skills with the ability to translate complex performance data into clear insights and actionable growth strategies
Excellent executive communication and presentation skills with experience engaging C-suite executives senior leadership teams and boards of directors
Demonstrated ability to operate effectively in complex high-growth data-drive and performance-oriented environments
Bachelors degree in marketing business analytics or a related field

Preferred Qualifications

Masters degree in marketing business analytics or a related field
Experience managing very large-scale multi-channel advertising budgets ($500M) across multiple brands or business lines
Experience leveraging advanced AI machine learning and marketing automation tools to enhance marketing performance and creative development
Experience in financial services fintech technology or large-scale consumer marketplace industries

Whatyoullget

Our team members fuel our strategyinnovationand growth so we ensure the health and well-being of not just you but your family too! We goabove and beyondto give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put:Wevegot your back. Check out our full list ofBenefits and Perks.

Aboutus

Rocketis a Detroit-based company made up of businesses that provide simplefastand trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Todaywerea publicly traded company involved in many different industries including mortgages fintech realestateand more.Wereinsistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.Apply today to join a team that offers career growth amazingbenefitsand the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may bemodifiedat the discretion of thecompany at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. Thecompany provides reasonableaccommodationstoqualified individuals with disabilitiesin accordance withapplicable state and federal laws. Applicantsrequiringreasonable accommodations in completing the application and/orparticipatingin the application process should contact a member of the Human Resources team at.

Required Experience:

Senior Exec

About the role

Lead all performance marketing and direct response advertising activities across the company and its portfolio of brands
Oversee the strategy and investment of a large-scale multi-channel marketing budget ensuring maximum revenue generation while lowering customer acquisition costs
Drive performance across all major direct response channels including paid search paid social programmatic direct mail affiliates and lead buy
Advance marketing performance through sophisticated campaign management structured experimentation frameworks advanced attribution models and AI-enabled optimization techniques
Lead the development and testing of innovative creative approaches including AI-generated creative dynamic creative optimization and emerging direct response formats
Lead and develop a high performing team of performance marketers analysts and channel specialists while building a strong culture of accountability experimentation and continuous improvement
Build and manage strategic relationships with external advertising agencies while continuously evaluating the optimal balance of in-house capabilities and external partners
Partner closely with brand marketing leaders to execute a coordinated full-funnel marketing strategy that integrates brand and performance initiatives
Deliver clear reporting and insights on marketing performance investment efficiency and growth opportunities to senior leadership and the board
Serve as a senior enterprise leader contributing to company strategy growth planning and operational decision making
Champion a culture of performance experimentation accountability and continuous improvement across the marketing organization

About you

Minimum Qualifications

20 years of experience in performance marketing growth marketing direct response advertising or other highly measurable customer acquisition disciplines
10 years of leadership experience managing large high-performing multi-channel marketing organizations
Proven track record of managing large-scale marketing investment portfolios and delivering measurable revenue growth while improving customer acquisition efficiency and return on marketing investment (ROMI)
Deep expertise across major direct response channels including paid search paid social programmatic email affiliate and direct mail
Demonstrated success optimizing marketing performance through advanced campaign management techniques including value-based bidding structured experimentation frameworks and AI-enabled optimization
Experience leading large internal performance marketing teams while managing strategic agency partnerships
Strong analytical and strategic thinking skills with the ability to translate complex performance data into clear insights and actionable growth strategies
Excellent executive communication and presentation skills with experience engaging C-suite executives senior leadership teams and boards of directors
Demonstrated ability to operate effectively in complex high-growth data-drive and performance-oriented environments
Bachelors degree in marketing business analytics or a related field

Preferred Qualifications

Masters degree in marketing business analytics or a related field
Experience managing very large-scale multi-channel advertising budgets ($500M) across multiple brands or business lines
Experience leveraging advanced AI machine learning and marketing automation tools to enhance marketing performance and creative development
Experience in financial services fintech technology or large-scale consumer marketplace industries

Whatyoullget