Reference Customer Specialist

Pune - India

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Brief:

The Reference Customer Specialist is responsible for developing and operating Avalaras customer reference program. This role handles all aspects of customer advocacy including reference request fulfilment program design and cross-functional collaboration to amplify customer voices to support pre-sales and post-sales activities. The manager will proactively identify nurture and engage clients to become references contributing to improved sales effectiveness and enhanced brand reputation.

Responsibilities:

Manage Avalaras customer reference program including program design operations and reporting.
Oversee and fulfil reference requests from Sales Marketing and Product teams ensuring proper matching of customer advocates to prospective clients.
Proactively recruit onboard and nurture reference customers to participate in case studies speaking opportunities analyst engagements and peer reference calls.
Coordinate reference activities across geographies and product segments ensuring diversity and representation in the customer advocate pool.
Build and maintain strong relationships with reference customers supporting them with effective communications and program incentives.
Partner with Marketing and Customer Account Management teams to identify referenceable customers gather testimonials and produce written/video assets.
Manage a tracking system for reference engagement pipeline fulfillment success metrics and customer advocacy ROI.
Ensure timely delivery of reference requests maintaining a positive customer experience and accurate documentation.
Develop program reports and deliver regular updates to senior stakeholders including reference fulfilment rates impact metrics and advocate feedback.
Ensure compliance with legal privacy and brand guidelines for all reference activities.

Requirements:

Bachelors degree preferred; additional certifications in Marketing Communications or Customer Success a plus.
5 years experience in customer advocacy reference program management customer success or B2B marketing ideally within SaaS/tech environments.
Excellent written and verbal communication skills. Ability to build rapport and influence senior customer executives.
Project management and organizational skills to manage multiple requests and priorities simultaneously.
Experience working with CRM and advocacy platforms and ability to generate program reports and metrics.
Demonstrated cross-functional collaboration managing priorities across Sales Marketing and Customer Success teams.
Strong attention to detail follow-through and customer-centric mindset.

Preferred Skills

Experience with cloud/SaaS products and business process automation.
Prior exposure to reference program tools and tracking systems.
Collaborative team player with a passion for customer advocacy and positive brand impact.

Compensation and Benefits

Competitive salary package with performance-based incentives.
Health wellness and personal development benefits.
Inclusive diverse and supportive workplace culture.

Job Brief: The Reference Customer Specialist is responsible for developing and operating Avalaras customer reference program. This role handles all aspects of customer advocacy including reference request fulfilment program design and cross-functional collaboration to amplify customer voices to sup...

Job Brief:

Responsibilities:

Manage Avalaras customer reference program including program design operations and reporting.
Oversee and fulfil reference requests from Sales Marketing and Product teams ensuring proper matching of customer advocates to prospective clients.
Proactively recruit onboard and nurture reference customers to participate in case studies speaking opportunities analyst engagements and peer reference calls.
Coordinate reference activities across geographies and product segments ensuring diversity and representation in the customer advocate pool.
Build and maintain strong relationships with reference customers supporting them with effective communications and program incentives.
Partner with Marketing and Customer Account Management teams to identify referenceable customers gather testimonials and produce written/video assets.
Manage a tracking system for reference engagement pipeline fulfillment success metrics and customer advocacy ROI.
Ensure timely delivery of reference requests maintaining a positive customer experience and accurate documentation.
Develop program reports and deliver regular updates to senior stakeholders including reference fulfilment rates impact metrics and advocate feedback.
Ensure compliance with legal privacy and brand guidelines for all reference activities.

Requirements:

Bachelors degree preferred; additional certifications in Marketing Communications or Customer Success a plus.
5 years experience in customer advocacy reference program management customer success or B2B marketing ideally within SaaS/tech environments.
Excellent written and verbal communication skills. Ability to build rapport and influence senior customer executives.
Project management and organizational skills to manage multiple requests and priorities simultaneously.
Experience working with CRM and advocacy platforms and ability to generate program reports and metrics.
Demonstrated cross-functional collaboration managing priorities across Sales Marketing and Customer Success teams.
Strong attention to detail follow-through and customer-centric mindset.

Preferred Skills

Experience with cloud/SaaS products and business process automation.
Prior exposure to reference program tools and tracking systems.
Collaborative team player with a passion for customer advocacy and positive brand impact.

Compensation and Benefits