Director of Strategic Marketing DSM 0323 NS#12
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Job Location:
Nashville, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Director of Strategic Marketing
Location: Nashville TN
Job Type: Full-Time / Permanent
Salary Range:
- Minimum: $129000
- Mid: $168000
- Maximum: $175000 (based on experience)
Position Summary
We are seeking a senior-level Director of Strategic Marketing to lead the development and execution of B2B marketing strategies within the healthcare sector with a focus on non-acute care segments (e.g. ambulatory surgery centers dermatology physician offices long-term care).
This is a high-impact visible role requiring a balance of strategic thinking and hands-on execution. The ideal candidate will build marketing initiatives from the ground up while delivering measurable business outcomes and engaging with executive leadership.
Key Responsibilities
- Develop and execute comprehensive marketing strategies and go-to-market plans for targeted healthcare segments
- Create compelling marketing campaigns collateral and promotions for both prospective and existing clients
- Conduct market research segmentation analysis and competitive assessments to identify growth opportunities
- Drive membership growth through lead generation cross-selling and nurturing strategies
- Evaluate and support trade shows and events as part of the overall marketing strategy
- Analyze market trends customer behavior and competitor activity to inform decision-making
- Ensure consistent brand messaging across all marketing channels and initiatives
- Collaborate cross-functionally with internal teams and stakeholders
- Mentor and guide junior marketing team members (if applicable)
Required Qualifications
Education:
- Bachelors degree in Marketing Marketing Communications or related field
- Masters degree preferred
Experience:
- 810 years of B2B marketing experience within healthcare sectors such as pharmaceuticals medical devices or long-term care
- Proven experience marketing to ambulatory surgery centers (ASCs) LTACs physician offices or similar segments
- Background in healthcare supply chain group purchasing organizations (GPO) or related industries
Skills & Competencies:
- Strong analytical and strategic thinking skills with the ability to translate data into actionable insights
- Excellent writing copywriting and presentation skills (including PowerPoint-based strategic materials)
- Experience building marketing personas campaigns and annual plans from scratch
- Proficiency in Microsoft Office (PowerPoint Word Excel); familiarity with tools like HubSpot and Canva is a plus
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Excellent communication and executive-level presentation skills
Preferred Qualifications
- Familiarity with healthcare supply chain operations and GPO environments
- Experience executing omni-channel marketing campaigns
- Strong market segmentation and growth strategy experience
Additional Details
- Work Environment: 100% onsite in Nashville TN
- Travel: Approximately 45 times per year
- Reporting: Direct interaction and presentations to C-level executives
- Focus: B2B marketing (not direct-to-consumer)
- Team Structure: May include 1 direct report or operate independently
Key Traits
- Strategic thinker with a hands-on execution-focused mindset
- Creative and innovative with the ability to independently develop marketing content
- Professional articulate and confident in executive-facing environments
For more details reach at or Call / Text at .
About Navitas Healthcare LLC: It is a certified WBENC and one of the fastest-growing healthcare staffing firms in the US providing Medical Clinical and Non-Clinical services to numerous hospitals. We offer the most competitive pay for every position we cater. We understand this is a partnership. You will not be blindsided and your salary will be discussed upfront.
Required Experience:
Director
