Director of Growth Marketing
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
About Tava Health
At Tava Health we believe mental health care should be as accessible and stigma-free as a checkup. Were reimagining the entire experience: from how people find a therapist to how providers deliver care so more individuals can get the support they need when they need it.
Were a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If youre passionate about using technology to solve meaningful problems and create lasting change wed love to meet you.
About the Role
The Director of Growth Marketing will drive growth strategy and execution for Tava Healths B2B and B2C go-to-market motions - scaling both the number of clients we care for and the number of providers and partners we serve. They will lead a team and be a hands-on operator who works cross-functionally to drive measurable outcomes that achieve or exceed established targets. This is a builders role for someone equally comfortable setting strategy building and managing campaigns and diving deep into data to understand whats happening in their business why its happening and what to do going forward.
Responsibilities
B2B EHR Adoption
Lead demand generation campaigns targeting therapists and psychiatric providers in individual and small-group practices to drive adoption of Tava platforms and tools.
Build multi-channel acquisition funnels optimizing for KPIs such as CPL CAC and LTV.
B2B Provider & Enterprise Lead Generation
Design campaigns to attract licensed therapists and psychiatric providers to join the Tava provider network.
Drive awareness and inbound demand from employers health insurers Employee Assistance Programs and other enterprise partners.
Support Sales with ABM strategies and nurture programs.
B2C Member Acquisition
Own strategy and execution across paid search paid social connected TV (CTV) programmatic affiliate/partnership marketing and other B2C acquisition channels.
Manage full-funnel acquisition and conversion optimization and maintain a rigorous analytical framework for CAC/LTV-based channel investment decisions.
Leadership & Operations
Lead and develop the growth marketing team.
Manage the growth marketing budget and agency/vendor relationships. Own growth KPIs and conduct regular actionable business reviews with key stakeholders.
Foster a culture of rapid but disciplined experimentation: design tests analyze results and scale what works.
Requirements
12 years of growth marketing experience with a track record of driving measurable outsized growth.
3 years leading the growth marketing function at a high-growth company including managing a team.
Deep expertise in performance marketing channels such as paid search paid social CTV affiliate and programmatic.
Strong B2B demand generation experience with SMB and/or enterprise audiences.
Excellent analytical skills with fluency in attribution modeling marketing analytics platforms media mix modeling CAC/LTV frameworks and budget/revenue forecasting.
Proven ability to partner with product product marketing and engineering teams on landing page and funnel experimentation and optimization.
Strong bias for action.
The ability to think creatively about the user experience and a deep desire to transform and optimize it.
Demonstrated ability to communicate clearly to executive leadership.
Preferred
Experience in healthcare mental health or a regulated industry; familiarity with EHR or other provider-facing SaaS products.
Advanced skills in the application of AI in Marketing and in writing SQL.
Experience partnering with Brand teams to achieve top-of-funnel objectives in paid and organic channels.
Demonstrated expertise ensuring HIPAA-compliance in data transmission to demand and analytics partners.
Why Youll Love Working With Us
Enjoy working remotely in this full-time salaried position with Tava. We offer a highly competitive benefits package including:
Competitive salary and stock options
Tava mental health benefit free access to therapy for you and your family
Medical and dental insurance for you and your dependents
Monthly HSA contributions
Generous PTO and paid holidays
Work from home
Paid parental leave
Weekly team lunches
Opportunity to shape a growing company and culture
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*For tax purposes priority will be given to candidates living in states where we already have employees. These states are Alabama Arizona California Colorado Connecticut District of Columbia Florida Georgia Idaho Indiana Maine Maryland Massachusetts Nevada New Jersey New York North Carolina Ohio Oregon Tennessee Texas Utah and Washington.
Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.
All hiring activities at Tava Health are handled by company representatives using @ or @ email addresses.
Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time face-to-face interview (conducted by video or in-person) nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach please do not hesitate to use the chat feature on our website or contact us at
Tava Health does not discriminate on the basis of race sex color religion age national origin marital status disability veteran status genetic information sexual orientation gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Required Experience:
Director
Key Skills
About Company
Tava Health is a venture-backed, online mental health company that partners with employers to provide convenient, high-quality, accessible mental health resources to employees and their families. Our technology-enabled platform empowers our clients to match with world-class therapists ... View more
