Senior Design Lead

At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) andEurope includingCzech Republic Austria GreeceCyprusand Italy.

While the main contribution of The National Lottery to society is through the funds togood causes at Allwynwe put our purpose and values at the heart of everything we us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money togood causes.

Welltalk a bit more about us further down the page but for now letstalk about the role and whowerelooking for

Allwyns inhouse agency: Studio 59

Studio 59 is Allwyns new inhouseagency. A fast integrated hub built to elevate how we tell The National Lotterys creative productionplanningand media togetheracross a single integrated teamwereengineered for paceefficiencyand standout quality.

Our mission is simple: create bold socialfirst audienceled work that strengthens player engagement and gives The National Lottery a single authentic brand abestofbothmodel that blends strengthened internal talent with toptier external partners we deliver dynamic personalised content at scale.

WithinStudio 59sCreative & Production function strengthened design leadership plays a critical role in delivering high-qualityconsistentand platform-appropriate creative at scale. The Head of Design is central to ensuring The National Lotterys visual identity is expressed clearlyconsistentlyand creatively across all touchpoints.

A bit about the role

The Head of Designis responsible forleadingdesign excellence across Studio 59 owningasingle authoritative source of truth forourdesign system and content usage forThe National Lottery brandand our portfolio of gamesacross campaignscontentand experiences.

This role ensures brand strategy and creative ideas are translated into high-quality coherentconsistentdesign output across all channels and design best practices toenablerapid efficient scaling of with the Brand Director Creative Director Head of Delivery and Production teams the Head of Design sets design standards evolves design systems and upweights design capability to meet increased volume and pace.

Whatyoullbe doing

Design Leadership & Craft Excellence

• Lead andchampiondesign excellence acrossStudio 59

• Own the visual expression of The National Lottery brand across campaignscontentand assets

• Ensure consistentlyhigh standardsof design craft across all outputs and formats

Brand & Design Systems

• Architect andmaintaina Living Design System that bridges the gap between digital products physical retail environments high-level brand campaignsand always on social activations ensuring a unified customer journey across all touchpoints.

• Oversee the creation of atomic modular design libraries that empower the wider team to assemble high-fidelity layouts for all channels rapidly whilemaintainingstrict adherence to brand DNA.

• Developevolveand govern design systemstoolkitsand templates to support scale and consistency

• Ensure design output aligns with brand strategyframeworksand guardrails

• Provide clear design direction that enables speed without compromising quality

Cross Functional Collaboration

• Work closely with the Brand Director and Creative Director to translate brand strategy and creative concepts into effective design

• Partner with the Head of Delivery torefinethe brief-to-delivery pipeline by implementing standardised design hand-off steps that minimize friction between teams.

• Ensuredesign workflows integrate smoothly into end-to-end delivery

• Collaborate with Production and Media teams to ensure design is platform-ready and fit for purpose

Capability & Team Development

• Lead develop and inspire the Design Team including newly introduced and repurposed roles

• Upweight design capability to support increased content volume channeldiversityand pace

• Set clear expectationsobjectivesand development plans for designers

Process Ways of Working

• Embed efficient scalable design processes that support both planned and reactive delivery

• Contribute to continuous improvement of creative and production workflows

• Support the adoption of new tools and ways of working that enhance speed and quality

• Strong understanding of how to integrate generative AI AI-assisted designtoolsand data-driven insights into a creative workflow. Experience leading design teams through AI-enabled processes ensuring brand consistencycomplianceand creative excellence.

Quality Control & Governance

• Act as final design authority for key outputs ensuring consistency and a continual focus on driving standards and quality forward

• Ensure design activity adheres to governance standards accessibilityguidelinesand regulatory requirements

• Maintain clarity of decision-making and accountability within the design function

What experiencewerelooking for

• Senior experience leading design teams within an agency or in-house environment

• Strong background in brand-led design across multipleproductschannelsand platforms

• Experience developing and governing design systems at scale

• Excellent understanding of digital social retail and campaign design requirements

• Proven experience managing and developing design talent

• Strong collaboration and stakeholder management skills

• Experience working within regulated or governed environments is desirable

Key Measures of Success:

To be successful in this role you will:

• Deliver consistently high-quality design output across all channels and formats

• Strengthen consistency and clarity of The National Lotterys visual identity

• Enable faster more efficient creative delivery throughstrong designsystems

• Build a high-performing motivated design team with strong craft standards

• Be recognised as the design authority within Studio 59

About us

At Allwyn we are dedicated to changing lives and growing the National Lottery responsibly championing its positive impact on people places and the planet.

• Innovation -We pride ourselves on it!Wereconstantly looking for new ways to excite our customers bringing new products to market toenjoywhich is all supported by our responsible play values and making them accessible to all.

• Giving back Did you know that playing the lottery generates around 30m a week for charities andgood causesin the UK Our aim is to have doubled this number by the end of the first 10-year license.

• Sustainability Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and transitioned to renewable energy providers made our London and Watford offices zero gas and ensured our fleet consists of low-emission additionwereworking with our value chain partners to develop a net zero target date.

• Empowering every voice We believe in creating a culture where everyone feels they belong can be themselves has access to opportunities and can thrive for the benefit of good diverse teams are working hard to make all parts of The National Lottery inclusive whether people play a game in a store or onlinebecause when everyone can play everyonewins..

An inclusive reward offering with wellbeing at the centre

At Allwyn inclusion is built into how we care for our people. Our benefits and policies support colleaguesand their familiesat every stage of life and career. By prioritising wellbeing and belonging we create a workplace where everyone feels valued rewarded and empowered to people are more than colleagues -theyrewinners driving positive change and making a real difference in communities.

Benefits

• CompanyBonusScheme

• Matched pension contributions up to 8.5%

• 26 days annual leave 2 Life Days (and bank holidays)

• Single Private Health Cover

• Complimentary Private Medical

• Income Protection

• Flexible Benefits EV SchemeMoney Coach Will WritingMortgage AdviceDental and Eye Care Schemes.

• EnhancedFamily Leave (MaternityPaternity Adoption)

• WellnessAllowance500

• Employee AssistanceProgramme

• Discounted Health Assessments

• Volunteering Days

• Matched Funding

We are a Disability Confident Leader which meanswevetaken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need anyassistanceor adjustments to this job description or in the application process please contact a member of the talent team atandwellbe happy to help.

Required Experience:

Senior IC