Sr. Marketing Manager Customer Retention, Amazon MX Player
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Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition Amazon merged two of Indias most popular free AVOD (or ad-supported video on demand) services MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic Marketing Lead in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
You can read about the service here:
job responsibilities
Lead mentor and develop engagement roadmap for notification channel to drive short term and long term business goals
Drive measurable initiatives to improve customer lifecycle through LTV repeat behaviour frequency and churn management across categories and channels for MX player
Lead strategic planning forecasting and goal-setting across channels providing executive level insights and recommendations to drive retention goal
Own insight generation analysis and performance measurement with a focus on retention metrics ensuring learnings translate into scalable best practices across lines of business
Liason with tech and product teams to drive automation and personalization across channel to help increase conversion
Design framework for testing measuring and optimizing channel performance across customer segments and categories
Manage stakeholders and collaborate with internal teams to align on provide cohort insights and deliver scalable solutions for improving daily and monthly retention rates
Leverage AI in CLM through both internal and external partners to improve creative copy and segment strategy to improve conversion and engagement metrics
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- MBA
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- Prior experience in direct-to-consumer (DTC) and/or digital entertainment business
- Deep understanding of CRM systems customer data platforms and database analytics tools
- Entrepreneurial mind-set with a roll-up-your-sleeves approach and a strong bias toward action
- Experience working with a SaaS tool (e.g. Clevertap MoEngage Salesforce Marketing Cloud - SFMC)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic Marketing Lead in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
You can read about the service here:
job responsibilities
Lead mentor and develop engagement roadmap for notification channel to drive short term and long term business goals
Drive measurable initiatives to improve customer lifecycle through LTV repeat behaviour frequency and churn management across categories and channels for MX player
Lead strategic planning forecasting and goal-setting across channels providing executive level insights and recommendations to drive retention goal
Own insight generation analysis and performance measurement with a focus on retention metrics ensuring learnings translate into scalable best practices across lines of business
Liason with tech and product teams to drive automation and personalization across channel to help increase conversion
Design framework for testing measuring and optimizing channel performance across customer segments and categories
Manage stakeholders and collaborate with internal teams to align on provide cohort insights and deliver scalable solutions for improving daily and monthly retention rates
Leverage AI in CLM through both internal and external partners to improve creative copy and segment strategy to improve conversion and engagement metrics
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- MBA
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- Prior experience in direct-to-consumer (DTC) and/or digital entertainment business
- Deep understanding of CRM systems customer data platforms and database analytics tools
- Entrepreneurial mind-set with a roll-up-your-sleeves approach and a strong bias toward action
- Experience working with a SaaS tool (e.g. Clevertap MoEngage Salesforce Marketing Cloud - SFMC)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
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