Social Lead

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Social Lead

Location: London

About the role:

Youllbe the person accountable for the quality consistency and impact of everything Dove publishes and how the brand engages acrosssocial. This is a leadership role that blends hands-on socialexpertisewith people management client partnership and cross-functional content calendars community management reporting and reactive opportunities while also shaping the strategic direction of Doves social presence and developing the team that delivers it.

Werelooking for someone who has led social teams before and understands how to get the best from people whilemaintaininghigh standardsunder pressure. Someone who is deeply fluent in social culture platforms and audiences and who can translate that fluency into clear direction for creatives actionable recommendations for clients and meaningful growth for the a social operation that runs smoothly a team that is developing and performing a client that trusts and values the partnership and a social presence that positions Dove as one of the most distinctive and engaging beauty brands online.

What you will be doing:

Team Leadership

• Lead develop and line manage a team of social media managers content creators and community managers setting clear expectations goals and ways of working

• Review and quality-assure the teams output across content community engagement and reportingmaintaininga consistently high standard

• Mentor and coach team members providing regular feedback from both a professional development and social media discipline perspective

• Manage team operations: workload planning holiday approvals performance reviews and day-to-dayprioritisation

• Foster a team culture that is collaborative curious and grounded in socialexpertise

Social Media Leadership

• Set and evolve the strategic direction for Doves social content and community across TikTok Instagram YouTube andemergingplatforms ensuring the brand is reacting to and shaping culture every day

• Act as the studios senior authority on social media advising creative strategy production and client teams on best practices platform updates trends and audiencebehaviours

• Oversee all content and community team activities including content calendars publishing schedules community management reactive content and campaign support

• Ensure Doves social voice is consistent culturally relevant and true to the brands purpose and values across every touchpoint

• Leverage insight and learnings from across the team toidentifyopportunities inform strategy and raise the bar on content and engagement

• Stay ahead of platform innovation algorithm changes andemergingformats translating these into actionable recommendations for the team and client

Client Partnership

• Act as the senior point of contact for the Dove brand team on all social content and community matters building trust through transparencyexpertise and proactive communication

• Present content strategies campaign plans performance insights and strategic recommendations to senior client stakeholders

• Attend client briefings for campaigns product launches and seasonal initiatives ensuring social is embedded from the start

• Receive and act on client feedback translating it into clear direction for the team and partnering with account management on any structural or commercial implications

Operations and Reporting

• Oversee final deliverables including content calendars social snapshots performance reports and other regular outputs

• Ensure the teams workflows and processes are efficient scalable and suited to the pace of social refining them as the operation grows

• Track social metrics across the teams output using data to inform decisionsdemonstratevalue andidentifyareas for improvement

• Support cross-department communication between social creative strategy production and external partners to keep work aligned and on track

Community and Engagement

• Oversee Doves community management ensuring audience engagement istimely on-brand and adds value

• Guide the team inidentifyingand acting on real-time opportunities cultural moments and proactive engagement that strengthens Doves social presence

• Ensure community management best practices are documented followed and continuously improved

What you need to be great in this role:

• 8 years of experience working in social media with a strong focus on content and community for consumer brands ideally in beauty personal care wellness or FMCG

• 4 years ofdemonstratedexperience in people management including line management mentoring performance development and team operations

• Deep platform fluency across TikTok Instagram YouTube and emerging social channels with a thorough understanding of content formats algorithms audiencebehaviours and best practices

• A track recordof leading social teams that delivered high-quality high-volume content and community engagement at pace

• Experience working with enterprise social media management tools (such as Sprinklr HootsuiteKhoros or Sprout Social)

• Strong client management skills with experience presenting strategies plans and performance data to senior brand stakeholders

• Excellent editorial judgement and an instinct for what works on social with the ability to guide and quality-assure content and copy across platforms

• Analytical confidence with experience using social metrics listening tools and reporting to inform strategy anddemonstrateimpact

• Highlyorganised with the ability to oversee multiple workstreams manage competing priorities and ensure the team delivers on time and to standard

• Experience working in an in-house agency embedded studio or social-specialist agency environment ideally within a large corporate or multi-stakeholder structure

• A collaborative steady and proactive leadership style with the ability to coordinate across creative strategy production and client services teams

• Professionalproficiencyin English;additionallanguages are a plus

• Workingproficiencywith Gen AI tools (such as ChatGPT Claude Perplexity) to support content planning copywriting trend research reporting and team workflows

• Agentic mindset: ability to assess complex operational and strategic challengesidentifythe most effective path forward and guide the team to deliver systematically

• Experience evaluating and integrating AI tools into social workflows with a focus on where they add genuine value to content quality speed and team efficiency

• Understanding of AI capabilities and limitations with a commitment to human oversight brand accuracy cultural sensitivity and authentic community engagement

• Ability to guide the team in responsible effective use of AI tools andestablishquality standards for AI-assisted social content

Req ID: 16973

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.