About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach monetize and grow their global audiences. For more information about AppLovin visit: .

To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

About the Role

We are building a global consumer-facing product from the ground up and were looking for a Product Marketing Manager to define how this product goes to market and scales up.

In this role you will own end-to-end go-to-market strategy leading product and feature launches while driving user growth across both in-product and external channels. Youll play a key role in expanding distribution across social platforms and building engaged user communities that fuel adoption and retention.

This is a highly cross-functional hands-on role for someone who thrives in ambiguity understands how products grow in todays ecosystem and can turn strong products into scalable growth engines.

Key Responsibilities

• Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions.

• Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok Instagram YouTube Reddit).

• Build Communities: Grow and manage engaged user communities (e.g. Reddit Discord) to drive retention and advocacy.

• Partner Cross-Functionally: Align with Product Operations and Engineering teams to ensure successful launches and adoption.

• Leverage Data & Insights: Use performance metrics and experiments to optimize messaging channels and growth strategies.

• Scale GTM Operations: Develop playbooks frameworks and processes for repeatable high-impact launches.

The Impact Youll Make

• Drive successful global launches that accelerate user acquisition and engagement.

• Build scalable growth channels beyond the core product especially across social ecosystems.

• Establish strong user communities that fuel retention virality and continuous feedback loops.

• Shape how AppLovin brings new consumer products to market at global scale.

Who You Are

• 5 years of experience in product marketing product operations growth marketing or GTM roles in tech or content platforms.

• Proven track record of leading product launches and driving user growth across digital channels.

• Deep understanding of social platforms and community-building dynamics (e.g. Reddit TikTok Discord).

• Strong storytelling skillsyou can translate product features into compelling user-facing narratives.
  Data-driven and comfortable with experimentation funnel metrics and performance analysis.

• Experienced in cross-functional collaboration across product engineering marketing and data teams.

• Strong project management skills with the ability to manage multiple launches simultaneously.

• Builder mindsetyou create structure processes and systems in fast-moving environments.

Nice to Have

• Experience in building a product from 0-1.

• Experience with launching consumer-based platform products.

• Background in community-led growth or creator ecosystems.

• Familiarity with growth loops virality mechanics and lifecycle marketing.

• Experience scaling products across international markets.

Why Join This Venture

• Build and launch a global consumer product from zero to scale.

• Own GTM strategy with direct impact on growth and adoption.

• Operate at the intersection of product growth and community.

• Startup-level ownership backed by AppLovins scale technology and resources.

• Shape how modern products grownot just within apps but across platforms and communities.