Director, Experience & Content Design

Are you ready to elevate digital experiences to new heights and lead a team of hard-working designers in crafting exceptional user experiences Join our dynamic and innovative team as a Director of Experience & Content Design. We are seeking a visionary collaborative and enterprise minded Digital Experience leader to shape the future state user experience of our digital properties. This role will champion best in class UX practices contribute to our design system elevate our content strategy and partner across the organization to deliver cohesive user-centric digital experiences.

At Manulife we have high ambitions of being a digital-first organization. We are committed to ensuring our customers enjoy cohesive personalized experiences that make their lives easier better and faster. As a Director of Experience & Content Design you will play a pivotal role in shaping the future of our digital properties creating seamless omni-channel experiences that resonate with users worldwide.

Position Responsibilities:

• Experience Vision & Leadership:Lead the vision strategy and roadmap for the future-state experience of our public websites and other digital channels ensuring they are intuitive consistent and aligned to user needs.

• Cross-Functional Alignment:Lead cross-functional workstreams and efforts that address sophisticated challenges driving alignment and decision-making at senior levels.

• Design System Evolution:Support the evolution of our design system to ensure consistency scalability accessibility and brand alignment across all digital experiences.

• Inclusive Design Advocacy:Champion the integration of inclusive design practices within the design system fostering a culture of accessibility and diversity.

• Roadmap Integration:Be responsible for the use of design exploration user testing and research to advise and drive the product roadmap experience improvements and prioritization.

• Content Strategy: Support content strategy evolution for public web properties defining how we bring content to life in thoughtful ways to drive positive outcomes.

• Team Mentorship and Development:Mentor and develop a cross-functional team of designers product managers and content specialists fostering standard methodologies and a user-centered design culture.

Required Qualifications:

• Extensive Experience:A minimum of 10 years of dynamic experience in digital experience design and/or product management with a consistent record of leading successful digital product initiatives at scale.

• Leadership: A minimum of 2-3 years of leadership at a director-level.

• Technical Proficiency:Knowledge of the Adobe Experience Manager (AEM) platformor similar enterprise CMSsupporting authoring workflows component design and content governance.

Preferred Qualifications:

• Comprehensive Portfolio:A robust portfolio that showcases a diverse range of design projects highlighting your design process craftsmanship and the successful outcomes of your work. The portfolio should demonstrate your ability to deliver innovative and impactful design solutions.

• Design Excellence Advocacy:A strong advocate for design excellence demonstrating research insights to advise and drive strategic design decisions. Capable of creating both visionary forward-thinking concepts and practical immediately implementable solutions.

• Leadership and Mentorship:Demonstrated experience in leading and mentoring design teams with a focus on fostering collaboration with cross-functional teams including engineering and product management. Proven track record to inspire and guide teams towards achieving design excellence.

• Accessibility Leadership:Extensive experience with accessibility guidelines and standards including WCAG (Web Content Accessibility Guidelines) and AODA (Accessibility for Ontarians with Disabilities Act). A commitment to integrating accessibility into all design processes and fostering an inclusive design culture

• Proven Leadership in Experience Design:Demonstrated history of leading the delivery of successful digital products and services at scale with a focus on strategic impact and innovation.

• Advanced Cross-Functional Leadership:Extensive experience working in and leading sophisticated cross-functional teams within enterprise environments or digital agencies driving collaboration and alignment across diverse collaborators.

• Expertise in Human-Centered Design:Mastery in human-centered design principles visual design theory usability and accessibility with a track record of integrating these practices into large-scale projects to enhance user experiences.

• Comprehensive End-to-End Design Process Mastery:In-depth understanding and leadership of the entire digital product design process including sophisticated user validation techniques complex user flows content modeling wireframing prototyping user testing and the creation of high-fidelity visuals.

• Strategic Critical Thinking:Exceptional critical thinking skills with the ability to conceptualize and drive the development of innovative products from inception to execution addressing both user needs and business objectives.

• Advanced Communication and Facilitation Skills:Highly persuasive communication and facilitation skills capable of articulating complex design ideas and strategies to both design teams and senior non-design collaborators fostering understanding and agreement.

• Leadership in Design Strategy and Execution:Tried ability to lead prioritize and run multiple high-stakes work streams in a fast-paced time-sensitive environment ensuring strategic alignment and delivery excellence.

• Design Systems and Tools Expertise:Extensive experience with design systems and advanced tools such as Figma Mural and with a focus on driving consistency and innovation across digital platforms. Experience in Adobe Experience Manager or Adobe Platforms is an asset.

• Technical Acumen in Digital Design:Deep familiarity with technical constraints and opportunities for designing across digital platforms including desktop and mobile (Android and iOS) ensuring seamless integration and performance.

• Agile and Iterative Design Leadership:Strong proficiency in agile iterative design approaches with a focus on achieving business and adoption outcomes enabling rapid market delivery and continuous validation of digital customer experiences.

What Motivates You

• Committed to Quality: Lead the charge on delivering best-in-class compelling user experiences.

• Confident: Gracefully defend your design decisions with strong expert opinions.

• Data-Driven & User-Focused: Back your work with research and challenge opinion-driven decisions.

• Deeply Empathetic: Protect and balance user interests with collaborator and business goals.

• A Realistic Visionary: Think big while balancing scope limitations and future possibilities.

• Own Your Craft: Enthusiastic about solving core product problems and owning all aspects of UX/UI.

• A Strong Communicator: Effectively sharing your work with diverse audiences and levels in the organization

• A Collaborator: Chip in to a culture of collaboration transparency and growth with low ego.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.