POSITION SUMMARY:
The Social Media Specialist manages Social Marketing efforts such as Facebook Twitter Instagram etc. Analyze the overall social strategy by measuring engagement follows shares and other social data. Data will be also used to measure sales and traffic to determine impact to overall Bass Pro Shops business.
ESSENTIAL FUNCTIONS:
Develops Social Media strategies to increase brand awareness and generate sales.
Works with Customer Service to monitor customer comments and activity on Social Media sites for appropriateness and to determine needed response.
Determines which social media outlets are best for business
Works with the Business Analysts team to set up reporting to gauge engagement follows/likes etc
Maintains a planning calendar for events/posts for all social channels.
Works with stores on planning and best practices for Social Marketing.
Coordinates social marketing efforts with other marketing and media teams.
Performs all other related duties and tasks as assigned by the Manager of Internet Marketing.
ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
Preferred Degree: Degree in Marketing or related field preferred
KNOWLEDGE SKILLS AND ABILITY:
Excellent organizational skills
Solid oral and written communication skills
Strong knowledge of Excel Word and PowerPoint
Needs to be a self-starter and able to multi-task
TRAVEL REQUIREMENTS:
N/A
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
Performs duties within scope of general company policies procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies procedures and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at
Required Experience:
IC
Bass Pro Shops is your trusted source for quality fishing, hunting, boating and outdoor sporting goods. Inspiring people to enjoy & protect the great outdoors.