Country Manager (Romania) for ICONIC21
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
ICONIC21 is a fast-growing international company specialising in performance marketing lead generation and product-led growth. We build and scale digital products and partnerships across multiple verticals and markets combining data-driven decision making with creative growth strategies.
Role overview:
We are seeking a Country Manager for Romania to lead local market expansion operations and commercial growth. This is a senior hands-on role with end-to-end responsibility for market strategy P&L delivery local partnerships and cross-functional coordination. The successful candidate will be an independent operator fluent in local business practices with experience scaling digital or product businesses in Romania.
Requirements:
5 years of experience in country or regional management business development sales leadership or operations in digital SaaS adtech lead generation or related fields;
proven track record of launching and scaling products or business lines within a market;
strong commercial skills: budgeting P&L ownership pricing and revenue forecasting;
experience building and managing local teams (recruiting coaching performance management);
excellent negotiation and stakeholder management skills;
familiarity with CRM and analytics tools and comfort working with performance data;
fluent Romanian and professional English (written and spoken);
ability to work autonomously and adapt in a fast-paced international environment.
Will be a plus:
experience in performance marketing affiliate networks lead generation or home improvement verticals;
existing network of local partners publishers agencies and contractors;
experience with regulatory or compliance topics relevant to digital marketing in Romania;
prior exposure to transitioning from outsourcing to product-led models;
knowledge of paid media platforms (Meta Google TikTok) and programmatic advertising.
Responsibilities:
define and execute the Romania market strategy to achieve growth and profitability targets;
own local P&L budgets and monthly/quarterly forecasts;
build hire and lead a high-performing local team across sales operations and partnerships;
develop and manage strategic partnerships with publishers agencies contractors and key clients;
drive outbound and inbound commercial activities: prospecting demos negotiations and contracting;
implement and maintain CRM processes and pipeline hygiene;
coordinate with product marketing and analytics teams to localise offerings and optimise performance;
monitor market trends competitive landscape and regulatory changes to inform strategy;
report on commercial KPIs and deliverables to the regional leadership team.
Company offers:
flexible work model office and remote options (regional hubs available);
competitive base salary plus performance-based bonus;
20 days paid vacation and paid sick leave;
benefits package including partial medical insurance language courses and sports allowance;
professional development: conferences courses and training;
opportunity to lead a greenfield market with a trusted international brand;
regular team building and corporate events.
If you are an entrepreneurial data-driven leader who can build commercial momentum and scale operations in Romania we would like to hear from you. Please apply with your CV and a short note outlining your relevant experience and approach to market entry.
Key Skills
About Company
Main verticals: iGaming Affiliate Marketing Online Dating FinTech AppsExpertise: Affiliate Media Buy Product/Project Sales / Bizdev Finance Operations Payment Web development iOS & Android160 candidates placed each year33 countries covered120 satisfied clients13 years in business
