Google Ads Manager – Multi-Market Performance
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Our client is looking for a highly analytical and performance-focused Google Ads Manager to lead paid search acquisition.
This role focuses on scaling user acquisition profitably while ensuring compliance across multiple regulated markets. Success in this role will be measured by growth in new customers within target CPA improvement of LTV to acquisition cost ratio and the ability to build scalable campaign structures with clear ownership of performance strategy.
The ideal candidate has experience in regulated industries or high-value lead generation and is comfortable managing multi-market campaigns with different dynamics.
Location: Hybrid - Sofia OR Remote
Responsibilities:
As a Google Ads Manager Multi-Market Performance your broad responsibilities will include but are not limited to:
Manage Google Ads across Search Performance Max Display and YouTube
Drive customer acquisition with focus on CPA LTV and payback targets
Build and optimize campaigns across multiple markets ensuring they are scalable and efficient
Adapt strategy based on language competition and user behavior
Continuously test creatives landing pages and bidding strategies to improve performance
Monitor conversion tracking attribution models and data accuracy
Take ownership of performance strategy ensuring clear structure and ongoing optimization
Collaborate with CRM SEO Affiliate and Product teams
Ensure compliance with platform policies and local regulations
Analyze competitor activity and identify growth opportunities
Deliver performance reporting with actionable insights to senior stakeholders
Requirements:
1.5 to 2 years Google Ads experience
Experience managing high-budget performance campaigns ideally around 100k
Background in iGaming or other regulated industries
Strong knowledge of bidding strategies and Performance Max
Experience with GA4 and tracking setups
Ability to manage multi-market campaigns
Exposure to international markets South Africa Sweden Mexico UK is a plus
Experience in unregulated markets is acceptable
Strong analytical and data skills
High level of English
Nice to Have:
Experience across international markets
Understanding of regulatory and compliance frameworks
Experience working with BI or data teams
Knowledge of landing page optimization and CRO
Experience with Apple Search Ads
Whats in it for you
Our client offers an exciting challenging role in a collaborative dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.
Benefits:
For Sofia based only.
Premium private health insurance
Food vouchers 100 EUR per month
Transportation allowance
Multisport card
Birthday gift voucher and 1 additional day off
Work within an international team
Team building activities healthy snacks and breakfast
Structured onboarding and internal training programs
Key Skills
About Company
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