AJO Lead
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Skills Required
Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
Digital marketing experience with Martech platforms implementation (Adobe/SFDC) from solution design and implementation specifically with AEP and AJO.
Database skills Have good expertise of either of databases SQL/ Oracle /Teradata etc.
Data model design Skills for Marketing databases. Capability to query work on aggregates use filter conditions Creation joins define keys set index etc
Logical Programming knowledge with either JS/ Python /PHP etc. Should be comfortable with HTML/CSS.
Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
Good to have Skills:
Own the project deliverables end to end working independently.
Prior experience with CDP/Adobe campaign
Data engineering Skills
Job Description
2 years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6 years of overall experience in Digital marketing campaign management.
Expertise in deploying configuring and optimizing all major Experience Platform services and Journey Optimizer features.
Strong SQL skills for querying datasets implementing data transformations cleansing data etc.
Hands-on experience developing custom applications workflows and integrations using Experience Platform APIs
Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
o Setting up source connectors and ingesting data using the API and UI
o Configuring Experience Events (XDM schemas) for capturing data from sources
o Creating audience segments using custom and AI/ML-based segments
o Triggering journeys and activations based on segments and profiles
o Implementing journey automations actions and messages
o Integrating with destinations like CRM email etc.
Hands-on experience developing using the Platform APIs and SDKs in a language like:
o JavaScript for API calls
o Java for extending functionality with custom connectors or applications
Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
Familiarity with configuring IMS authentication to connect external systems to Platform APIs
Experience developing debugging and optimizing custom server-side applications.
Proficiency in JavaScript JSON REST APIs and SQL
Expertise ingesting data from sources like Adobe Analytics CRM Ad Server Web and Mobile
Strong understanding of concepts like multi-channel data management segmentation orchestration automation and personalization
Understanding of data structures like: JSON for representing data in APIs Data Tables for processing tabular data Streaming data flows
