Product Marketing Intern
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Job Location:
Herndon, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
ATPCO is seeking a motivated and detail-oriented Product Marketing Intern to support our Product Marketing team in enhancing our Go-to-Market (GTM) strategies and processes. This role will focus on applying AI tools and automation to improve efficiencies building frameworks for market research and ensuring our GTM initiatives drive measurable results in the airline industry.
Key Responsibilities
- GTM Process Development & Optimization:
- Support the development and execution of GTM plans ensuring alignment with product marketing goals and timelines.
- Leverage tools like Asana Airtable Confluence Miro and Jira to streamline GTM workflows and documentation.
- Build templates and frameworks to standardize GTM planning across the product portfolio.
- AI-Powered Automation:
- Use AI tools and automation platforms (e.g. Chat GPT Make/Power Automate) to enhance GTM processes such as persona building competitive analysis and customer segmentation.
- Explore opportunities to automate repetitive tasks freeing up time for strategic initiatives.
- Persona Development & Customer Insights:
- Assist in creating and refining buyer and user personas to guide GTM strategies.
- Conduct market research to uncover customer needs industry trends and competitive benchmarks.
- Marketing Strategy Support:
- Collaborate with product sales and marketing teams to develop key GTM deliverables including messaging frameworks positioning battle cards for sales and more.
- Track and measure the effectiveness of GTM activities providing recommendations for continuous improvement.
- Airline Industry Focus:
- Research and analyze trends technologies and dynamics within the airline and travel sectors to inform GTM strategies.
- Help align GTM efforts with the unique needs of airline industry stakeholders.
Why Join ATPCO
ATPCO sits at the heart of the airline industry driving innovation and enabling smarter travel experiences. As part of our Product Marketing team youll:
- Contribute to the transformation of GTM strategies in a dynamic and fast-evolving industry.
- Gain hands-on experience with AI-powered tools and automation in marketing.
- Work on meaningful projects that directly impact how airlines and travel companies deliver value to their customers.
Experience & Interest:
- Strong interest in the airline or travel industry; experience in the sector is a plus.
- Proficiency with AI tools and automation technologies with a track record of applying them to marketing processes.
- Familiarity with tools such as Asana Airtable Confluence Miro Jira or Make/Power Automate is highly preferred.
Skills & Attributes:
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
- Self-starter with a proactive mindset and a passion for process improvement.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Education & Technical Skills:
- Currently pursuing or recently completed a degree in Marketing Business Data Science or a related field.
- Experience with GTM planning customer research or marketing frameworks is a plus.
Application Process
Interested in driving innovation in marketing and aviation Submit your resume and a brief cover letter explaining your interest in Go-to-Market strategies AI and the airline industry.
We are seeking current students for this role.
Additional Information :
At ATPCO we are deeply committed to diversity equity and inclusion. Our supportive policies promote work-life balance through flexible work arrangements and we cultivate a workplace where every employee feels valued respected and a true sense of belonging.
We consider qualified applicants for employment without regard to race gender age color religion national origin citizenship status marital status disability sexual orientation protected military/veteran status gender identity or expression genetic information marital status medical condition or any other legally protected factor.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Intern
Key Skills
About Company
ATPCO is the foundation of flight shopping, providing pricing and retailing data, tools, and services to 500+ airlines, global distribution systems, sales channels, and technology companies. ATPCO links the entire airline community together, collaborating to develop industry standards ... View more
