Senior Digital Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Digital Marketing Senior Specialist executes and optimizes digital touchpoints to drive engagement loyalty and performance. This role manages day-to-day digital operations including CRM programs website content technical enhancements and performance metrics to ensure seamless campaign execution measurable growth and best in-class customer experience.
Your Impact and Responsibilities:
- Develop and execute national and local marketing campaigns across email website and app platforms to drive retention and engagement
- Own execution of Caniac Club messaging and offer delivery across all channels
- Build and manage a comprehensive digital content calendar and roadmap
- Lead digital setup for new Restaurant openings including landing pages and About This Restaurant content
- Maintain and update evergreen website content with brand accuracy and SEO optimization
- Monitor digital performance metrics and identify opportunities for optimization
- Partner with Customer Support and Operations teams to manage ratings reviews and digital product updates
- Collaborate with development teams to prioritize and deploy UX and performance enhancements
- Maintain accurate local listings across platforms including Google Business Profile and Apple Maps to improve visibility and drive traffic
- Manage website support tickets resolving technical and content issues with internal partners
- Serve as the subject matter expert and primary resource for digital content and performance updates
Qualifications :
- 3 years experience in digital marketing CRM or website management
- Bachelors degree in marketing communications or related field or equivalent work experience
- Strong knowledge of CMS platforms SEO fundamentals and marketing automations tools
- Strong cross-functional partnership skills with experience collaborating across internal teams and external vendors
- Experience executing multi-channel campaigns with attention to detail and performance tracking
- Skilled in developing processes and business documents such as content calendars timelines and business reviews
- Strong written and verbal communication
- Detail-oriented organized and able to manage multiple priorities in a fast-changing environment
Preferred Qualifications:
- Familiarity with ADA compliance and digital accessibility standards
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Remote Work :
No
Employment Type :
Full-time
About Company
At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile. Every talented Crewmember in our Restaurant Support Office ( ... View more
