Content Marketing Manager (Enterprise)

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide including Brex Rippling Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

The Role

Airwallex is seeking a strategic and results-driven Content Marketing Manager (enterprise) to join our EMEA Brand Content team. This is an exciting cross-EMEA role responsible for owning and executing our content strategy for our most strategic high-value accounts across the region. This role reports to the Senior Content Marketing Manager EMEA.

This role is pivotal in fuelling our Account-Based Marketing (ABM) engine and arming our Enterprise sales team to win. You will be responsible for creating compelling data-driven thought leadership proprietary research and high-touch content designed to engage and persuade C-level executives and buying committees at the worlds largest companies.

You are a perfect fit if you are a skilled B2B storyteller who has experience of and understands the long complex enterprise sales cycle and knows how to create content that builds trust demonstrates value and directly influences pipeline.

You Will

1. Enterprise thought leadership & campaign execution

• Develop and execute an enterprise-focussed thought leadership content plan identifying themes and topics that resonate with our target executive-level personas.

• Own the end-to-end production of major content assets including proprietary research reports in-depth white papers case studies and executive-level webinars.

• Manage integrated marketing campaigns working with the broader marketing team (demand gen design CorpAffairs) to ensure effective promotion and localisation of content across all channels and target countries (the UK&I France the Netherlands and the Middle East).

• Partner with in-country field marketing teams to inform the content strategy for high-touch enterprise programmes such as executive hospitality experiences webinars and third-party sponsorships.

• Act as a subject matter expert on our EMEA enterprise executive personas helping to refine and scale our messaging to address their key business challenges and sell our enterprise product solutions: embedded finance and platform APIs.

2. ABM content engine

• Serve as the primary content partner for the ABM Manager developing a content map and bill of materials to support 1:1 1:few and 1:many ABM programmes.

• Create and adapt high-quality multi-media content (e.g. personalised pitch decks industry-specific data sheets short-form videos) designed to engage target accounts and move them through the funnel.

• Collaborate with the ABM team to analyse account intelligence and intent data using those insights to recommend and create relevant timely content.

3. Sales & Product Marketing alignment

• Partner closely with the Enterprise sales team and Product Marketing (PMM) to source and develop the narratives for a library of data-rich stat-heavy customer case studies and success stories.

• Identify and support executive speaking opportunities and trade show presentations working with PMM and Subject Matter Experts to develop compelling narratives.

• Partner with the global sales enablement team to produce customer-facing assets (like case studies and event collateral) based on existing information and newly sourced customer proof points.

4. Performance measurement & optimisation

• Rigorously track and report on enterprise content performance focusing on key metrics like target account engagement pipeline influence and contents contribution to closed-won deals.

• Use data from Salesforce and our ABM tool Demandbase to analyse whats working and optimise your content strategy accordingly.

What Youll Bring (qualifications)

Required:

• 5-7 years of experience in B2B content marketing with a demonstrable focus on targeting enterprise-level accounts (e.g. Fortune 1000) within the payments or fintech space.

• Exceptional writing editing and storytelling skills with the ability to translate complex technical and thought leadership concepts into clear persuasive and data-driven narratives for a C-suite audience.

• Proven experience in Account-Based Marketing (ABM) with a portfolio of content built specifically to support ABM plays and sales cycles.

• Strong stakeholder management skills with a track record of successfully collaborating with sales product marketing and design teams.

• Excellent project management skills with the ability to manage multiple complex projects tight deadlines and internal/external contributors.

• A data-driven mindset: You default to using data to inform your content strategy and measure its impact.

• Portfolio required: Please submit a portfolio of relevant B2B content samples (e.g. white papers case studies ABM assets thought leadership) with your application.

Nice-to-Haves:

• Experience producing multi-media content (video interactive etc.).

• Familiarity with our marketing tech stack: Salesforce Marketo Demandbase Mutiny.

• Experience interviewing senior-level customers and internal subject matter experts.

• Experience marketing to developers and product managers.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Manager