SEO Specialist
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Job Summary
Inspired by the fastest and most resilient penguin species in nature were here to help our clients and players achieve more reach high-quality traffic and meaningful engagement. With over 17 years of experience Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services featuring our flagship websites AskGamblers Time2Play CasinoTopsOnline WSN Casinomeister and our SaaS brand-protection tool Sitebee.
IMPORTANT: in order to be considered for this opportunity please submit your updated CV in English.
The role
The SEO Specialist is a tactical and hands-on role forming the foundation of the SEO team. This individual is responsible for executing the day-to-day SEO activities that directly impact organic visibility and traffic across specific websites or sections of a larger affiliate network. The role focuses on implementing the SEO strategy conducting keyword research optimizing content performing audits coordinating with link-building agencies and working on other link-building and digital PR activities and analyzing performance to ensure all content and technical elements are search-engine ready.
What youll be doing
Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries.
Perform regular on-page SEO audits and implement updates to meta titles descriptions header tags image alt text content structure and internal linking.
Monitor website performance using tools such as Google Analytics Google Search Console Ahrefs and SEMrush.
Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles reviews and pages.
Assist with technical SEO checks including identifying and resolving crawl errors broken links duplicate content and page speed issues.
Track keyword rankings and prepare regular reports on SEO performance for assigned websites or verticals.
Support outreach and link-building efforts by identifying potential opportunities and coordinating with relevant teams.
Stay updated on the latest SEO trends algorithm updates and industry best practices.
Who were looking for
Bachelors degree in Marketing Communications Digital Media or a related field is preferred.
Certifications in SEO or digital marketing (e.g. Google Analytics HubSpot Moz SEMrush Academy) are a plus.
13 years of hands-on SEO experience ideally in an affiliate or content-driven environment.
Familiarity with optimizing large volumes of content or managing SEO across multiple websites.
Experience working in performance-focused teams where organic traffic is a primary KPI.
iGaming or similarly regulated industry experience is advantageous.
Proficiency in SEO tools: Ahrefs SEMrush Moz Screaming Frog and keyword tracking tools.
Competence with Google Search Console Google Analytics (GA4) and basic Excel/Sheets for reporting.
Working knowledge of HTML and experience with CMS platforms (e.g. WordPress Drupal or custom systems).
Understanding of on-page technical and off-page SEO fundamentals.
AI Proficiency & Automation: Proven expertise in advanced prompt engineering and using generative AI tools to enhance technical SEO practices particularly in automating audits optimizing for entity recognition and streamlining data analysis for faster strategy execution.
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
Attention to detail and accuracy when managing content links and website cluster structures.
Self-motivated and capable of managing tasks independently within deadlines.
Good organizational and time management skills to handle multiple priorities.
Eagerness to learn and stay updated in the fast-moving SEO landscape.
Familiarity with iGaming terminology such as free spins no deposit bonus cashback and wagering requirements.
Understanding of different iGaming verticals (e.g. casino sportsbook poker bingo) and how SEO varies across them.
Awareness of compliance standards and restrictions when optimizing content for regulated markets.
What were offering
At Gentoo Media were redefining affiliate marketing in iGaming - and we know that great work starts with great people. Thats why were committed to fostering a supportive and inclusive environment.
Heres what you can look forward to as part of the team in Serbia:
Hybrid work model - flexibility to split time between home and office
Daily office lunches with varied menus to suit all dietary preferences
25 days of vacation to rest and recharge
Birthday Leave - a day off to celebrate your special day
Me Time Day - a day dedicated to your wellbeing
Annual Volunteer Day - support a cause that matters to you
100% paid maternity leave
Career progression pathways and ongoing support
Free access to Udemy learning platform
Annual 400 wellbeing benefit
Monthly 35 home office allowance
Flexible morning start - begin your day anytime between 8:00 and 9:30 AM
Private health insurance - including dental and physical therapy
Anniversary rewards at 3 5 and 10 years
Team building budget
A vibrant culture with regular events social gatherings and team celebrations
Get more out of Gentoo Media: Gentoo Media we are committed to fostering an inclusive diverse and supportive workplace where everyone feels valued respected and empowered. We truly believe that diversity makes us stronger and more innovative driving us forward as we make our mark on the world. We welcome applications from all qualified candidates regardless of age gender disability sexual orientation ethnicity religion cultural background or any other characteristic protected under EU and local laws. Our recruitment process is fair unbiased and based solely on skills and business needs ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process just let us know! Well be happy to support you. Join our team and be part of something unique while being your true self
Key Skills
About Company
Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbo ... View more
