Field Marketing Specialist DACH Market

Barcelona - Spain

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Hello!

At Factorial were looking for a Field Marketing Specialist for the German Market to help us accelerate our growth and take the company to the next level.

The Role

We are looking for a Field Marketing Specialist to support the growth of Factorial in Germany responsible for developing and executing field marketing programs and tradeshows that generate high-quality pipeline.

In this role you will collaborate closely with the regional Sales leadership Sales and SDR teams as well as the broader Marketing organization to ensure the successful planning rollout and follow-up of regional marketing initiatives.

This position combines strategic planning and hands-on execution requiring the ability to define a long-term demand generation vision while managing the day-to-day execution of multiple campaigns with a strong focus on demand generation KPIs.

What will you be doing

Design and execute the marketing plan for the German market aligned with global company strategy and objectives.
Adapt global marketing strategies to the specific needs of the DACH region and develop territory plans in collaboration with regional Sales priorities and targets.
Plan and execute field marketing programs and events including both online and in-person events conferences and tradeshows sponsored or organized by Factorial.
Collaborate with the Marketing Sales and Partner teams to develop and launch integrated regional campaigns (emails webinars paid media and Account-Based Marketing initiatives) with clear ownership of campaign ROI.
Partner with industry experts associations and influencers in the HR ecosystem to strengthen Factorials presence in the market and support thought leadership activities such as events and webinars.
Localize and create relevant marketing assets for the German market (reports brochures landing pages website content and branding materials).
Work closely with the Customer Marketing Manager as the regional point of contact to support customer marketing initiatives.
Ensure the proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Sales Development Representatives.
Track measure and report on regional marketing performance including pipeline generation key demand KPIs and identify challenges and optimization opportunities.

Your Profile

Fluent German and English (written and spoken). Spanish is a plus.
Bachelors Degree in Marketing Communications Business or a related field.
2-4 years of experience in field marketing and/or demand generation ideally in a B2B SaaS or high-tech environment.
Proven ability to plan organize and prioritize multiple projects in a fast-paced environment.
Strong communication and stakeholder management skills (written verbal and interpersonal).
Experience working cross-functionally with Sales Marketing and Partnerships to execute regional marketing initiatives.
Highly organized with the ability to manage multiple campaigns and deadlines simultaneously.
Familiarity with marketing automation and CRM platforms such as Marketo Eloqua HubSpot and/or Salesforce.
Strategic and analytical mindset with experience analyzing marketing performance data and making data-driven decisions.

About us

At Factorial were building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR finance and operations freeing teams from manual processes so they can focus on what really matters: leading growing and taking care of their people.

With over 1200 employees across 7 markets we serve 700000 users and are one of Europes fastest-growing SaaS companies backed by top-tier investors and proudly headquartered in believe in bold goals radical ownership and inclusive collaboration. If youre excited to shape the future of business management technology wed love to meet you.

Our Values

We own it: We take responsibility for every project. We make decisions not excuses.
We learn and teach: Were dedicated to learning something new every day and above all share it.
We partner: Every decision is a team decision. We trust each other.
We grow fast: We act fast. We think that the worst mistake is not learning from them.
We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

High growth multicultural and friendly environment
Alan as private health insurance
Healthy life with Wellhub (Gyms pools outdoor classes)
Save expenses with Cobee
Language classes
Breakfast in the office and organic fruit
Nora discounts
Free caffeine and theine
Pet Friendly

Wanna learn more about us Check our website!

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Hello!At Factorial were looking for a Field Marketing Specialist for the German Market to help us accelerate our growth and take the company to the next level.The RoleWe are looking for a Field Marketing Specialist to support the growth of Factorial in Germany responsible for developing and executin...