Director of Marketing and Catering Sales
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Job Location:
Waldorf, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Overview
Leads marketing catering sales digital guest engagement and community presence to drive
sustainable sales growth across all channels. Establishes and executes annual/quarterly/monthly
marketing plans and partners closely with the Directors of Operations to ensure promotions
sampling training support and in-restaurant initiatives are operationally executable. Provides
proactive monitoring and reporting on sales performance and sales drivers.
Key Outcomes
Sales Goal Tracking: Monthly and annual sales goals are set collaboratively with the
Owner/Operator and Directors of Operations and are tracked consistently across channels
Proactive Sales Monitoring & Reporting: Sales performance is monitored and reported
proactively on a consistent cadence; trends drivers and gaps are clearly communicated
with recommended actions (not just data)
Operationally Executable Marketing: Marketing plans promotions and initiatives are
coordinated with Directors of Operations early enough to be executed well in restaurant;
promotions do not create avoidable operational strain or confusion
In-Restaurant Promotion Effectiveness: In-restaurant time to ensure campaign
execution (sampling product promotion initiative reinforcement) to ensure Team
Member awareness and guest engagement over time
Sales Channel Growth: Identify and prioritize sales channels growth opportunities.
Brand Presence & Guest Engagement: In restaurant in community and digital
activities strengthen brand perception and support business goals
Budget Stewardship: Marketing expenses are planned tracked and managed to budget
with clear ROI rationale where feasible
Required Experience:
Director
Key Skills
- Sales Experience
- Marketing
- Hotel Experience
- Hospitality Experience
- Assisted Living
- Management Experience
- Revenue Management
- Sage
- Salesforce
- Sales Management
- Team Management
- Memory Care
About Company
In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a ... View more
