Brand Manager Vaccines

Job Purpose

We are seeking an earlycareer Brand Manager to support the execution and evolution of vaccines brand strategies in Portugal. The role provides strong exposure to public and institutional stakeholders datadriven decisionmaking and crossfunctional collaboration with a clear development pathway toward broader leadership responsibilities.

Key Responsibilities

Brand Strategy & Execution

• Leads the localization and execution of Global Brand Strategies.
• Support planning and deployment of omnichannel campaigns ensuring message consistency.
• Translate brand strategy into prioritized tactical plans informed by data and insights.
• Develops market intelligence systems and processes including market research market analysis and insight generation.

Analytics & Prioritization

• Develop and maintain analytical reports.
• Analyze market and performance data to generate actionable insights.
• Support performance tracking and campaign optimization.

Stakeholder Engagement

• Support interactions with public and institutional stakeholders in line with governance and compliance.
• Collaborate with Medical Market Access and Sales to ensure coordinated execution.

Crossfunctional Collaboration

• Actively participate/lead in crossfunctional brand and project teams.
• Take ownership of defined workstreams with increasing autonomy over time.

Compliance & Ethics

• Ensure all activities comply with GSK policies APIFARMA Code and Portuguese legislation.

Complexity & Skills Development

• Exposure to healthcare market dynamics and regulated environments.
• Requirement to manage priorities through structured analytical thinking.
• Progressive development of communication influencing and leadership capabilities.

Basic Requirements

• University degree in Marketing Management Life Sciences or related fields.
• Approximately 2 years of experience in marketing commercial or related roles.
• Strong analytical and prioritization skills.
• Initial exposure to public or institutional stakeholders preferred.
• Strong communication skills and crossfunctional mindset.
• English proficiency and digital literacy.
• Native in Portuguese language.

Preferred Profile

• Experience in healthcare pharmaceuticals or regulated industries.
• Exposure to omnichannel or digital campaign execution.
• High learning agility and leadership potential.

#LI-Hybrid

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

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