Marketing Manager

Location:Cold Springs KY (onsite)
Were looking for a strategic and hands-on Marketing Manager to lead and execute marketing initiatives that drive brand awareness customer engagement and product growth. This role will own the marketing strategy while partnering closely with sales and product teams in a fast-paced collaborative environment.

What Youll Do

• Develop and execute marketing strategy across B2B (primary) and B2C channels
• Define strategy improve brand awareness digital and print media
• Lead product launches and commercialization efforts
• Build and manage marketing campaigns calendar and KPIs
• Oversee website digital content and customer communications
• Support creation of marketing assets including videos and training content
• Plan and execute 10-15 annual trade shows and customer events
• Lead a Marketing Coordinator (design-focused role)

Qualifications:

• Bachelors degree in Marketing Communications Business or related field.
• 2 years of experience in B2B marketing preferably in a manufacturing or industrial setting.
• Strong understanding of Adobe tools Google marketing platform
• Experience with trade show management PIM tools LMS platforms and intranet software (e.g. SharePoint Notion etc.).
• Excellent communication organization and project management skills.
• Proactive resourceful and comfortable working in a fast-paced cross-functional environment.

Nice to Have

• Experience in automotive industrial or manufacturing environments
• Trade show and event marketing experience

Key Responsibilities:

Strategic Marketing Execution

• Develop implement and own annual marketing plans and budget aligned with company goals and customer needs ensuring efficient allocation of resources for maximum ROI.
• Serve as the companys Brand Ambassador by setting approving and maintaining internal and external brand standards.
• Manage and optimize campaigns for new product introductions using the companys PIM system and digital marketing tools.
• Create distribute and manage content across various formatsweb print email videoto support brand consistency and sales enablement.
• Lead social media advertising strategies to improve brand awareness.

Lead Management & CRM Oversight

• Own lead generation and lead flow processes within the company CRM platform.
• Ensure all leads are accurately captured tracked and nurtured through marketing automation tools.
• Monitor lead engagement report on campaign performance and continuously optimize for conversion.

Marketing Calendar Website & Intranet Management

• Lead and maintain a comprehensive company-wide marketing calendar to coordinate product launches campaigns training events and communications.
• Ensure key stakeholders are aligned on marketing timelines and deliverables.
• Responsible for updating and maintaining companys website content.
• Manage the company intranet maintaining up-to-date content resources and news to foster internal communication and employee engagement.

Cross-Functional Collaboration

• Work closely with Product Management to support new product introductions with compelling messaging and content.
• Partner with Account Managers and Customer Service to understand customer needs and tailor campaigns accordingly.
• Support co-branded marketing and promotions for key customers and distribution partners.

Digital Training (Auveco University)

• Manage the strategy content development and engagement of Auveco University the companys digital LMS.
• Partner with internal experts to ensure the training library is relevant high quality and aligned with business priorities.
• Track usage completion rates and user feedback to continuously improve the platform.

Trade Show & Event Management

• Lead the planning and execution of national and customer trade shows including logistics booth design promotional materials and lead capture strategy.
• Coordinate pre-show marketing and post-show follow-up through CRM and sales teams.

Key Performance Indicators (KPIs):

• Number and quality of marketing-qualified leads (MQLs) and follow-up conversion rate.
• Timeliness visibility and cross-functional usage of the marketing calendar.
• Engagement and utilization metrics for Auveco University and the company intranet.
• On-time execution of product launches and marketing campaigns as measured by New Sales Ratio (NSR)
• Trade show effectiveness measured by lead volume cost-per-lead and ROI.
• Timely content updates in the PIM and intranet systems.