Product Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Role: Product Manager
Department: Customer Success
Reporting To: Laboratory Director
Role Definition:
The Product Manager is responsible for owning the performance awareness scientific positioning and commercial success of a portfolio of focussed diagnostic tests (Eg. CoE Autoimmune Molecular Oncopathology etc.).
The role entails strategic planning cross-functional coordination clinician engagement marketing collaboration and continuous product lifecycle management to ensure market leadership and revenue realization for specialized tests.
Deliverables:
Drive awareness understanding and usage of specialized tests across B2C B2D and B2B segments
Achieve test-wise revenue targets and growth benchmarks
Enable sales operations and marketing teams with product training and tools
Strategically position products to Clinicians Patients and Corporate Hospitals
Task and Activities:
Product Planning & Lifecycle Management:
Conduct quarterly market and internal product performance audit to identify high-potential underperforming focussed test categories.
Benchmark competitors test offerings pricing and positioning across zone
Collaborate with Laboratory Director and CoEs for clinical validity technical SOPs reporting templates etc.
Create Test Monograms documents for each specialized test including Indications for prescription; Interpretation guidance; Clinical utility and interpretation; Contraindications or technical limitations
Classify tests into Strategic categories (Focussed Group Clubs etc.) with 12-month executionable plans on sales performance.
Product Launch & GTM Execution:
Develop a GTM plan for Test: Target geography and specialties; Pricing strategy and bundled test packaging; Launch timeline ROI metrics
Coordinate cross-functional launch checklist: LIMS activation Internal communication Zonal briefing and Sample report validation.
Ensure test SOPs TATs and biosafety protocols are available and understood across Central and Regional Laboratories.
Define internal KPIs Sample volume Doctors conversion Campaign reach
Clinician Engagement & Scientific Promotion:
Identify high-potential specialties per test. Create scientific literature interpretation guidelines and patient education materials (Hindi English)
Plan and execute medico marketing activities with Sales & Technical Team: CMEs Clinical Rounds and Lab Tours; Doctor WhatsApp campaigns and micro-influencer tie-ups; KOL Advisory Boards and Panel Discussions
Build FAQ repositories for each test based on clinical objections or interpretation errors encountered in the field.
Plan content calendar for monthly thematic promotions. Work with Marketing team to develop test-specific campaigns design posters reels IVRs Clinic standees and SMS/WhatsApp creatives.
Ensure all marketing training and patient-facing material are compliant with NABL and statutory norms
Sales Enablement & Field Support:
Create zone-wise MSL wise test focus sheets based on prescription patterns regional needs and infrastructure readiness.
Conduct induction and refresher training (Virtual Onsite) with sales teams; track through E-Gurukul
Provide objection-handling guides pitch templates call scripts and benefit for each test.
Joint field working with Zonal Sales Managers/ BDMs to support key doctor conversions and build feedback loops
Performance Tracking & Dashboard Management:
Monitor daily and monthly volume of each focused test by zone/channel; test-wise revenue and contribution margins; Sales vs. prescription rate (for B2D tracking); Conversion funnel of campaign leads; and flag any unusual trends.
Prepare Test Performance Deck for monthly Product Review with leadership team.
Initiate corrective actions based on feedback on price revision re-training Clinician re-engagement.
Success Metrics:
Achieve 100% revenue targets for the assigned product.
4.8 customer satisfaction scores and positive feedback from customers.
Timely and successful launch of new products as per the roadmap.
30% Engagement of MSL through scientific programs
90% KOL engagement
Required Experience:
IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
Dr. B. Lal Lab is the leading pathology lab and diagnostic centre near you. Get facilities for home collection and download the test report online from a trusted medical testing lab. Schedule your medical lab test now!
