Marketing AI Discoverability & Optimization Intern (Summer 2026)

Available location:Austin Texas

About the Role

We are looking for a forward-thinking AI Discoverability & Optimization Intern to join our Web Strategy team within Corporate Marketing. As search behavior shifts from traditional engines to Generative AI and Coding Agents our brand must be where the users are. You will sit at the intersection of Data Science and Digital Marketing helping us bridge the Data-Insight Gap by turning raw search and citation data into a strategic roadmap for this role you wont just look at what happened; youll define why and how we optimize for the next generation of discovery. You will work directly with our SEO and Content teams to ensure Cloudflare is not just present but authoritative in AI-generated answers and developer-focused coding environments. To maximize your impact you will be expected to build AI-driven workflows that automate routine busy-work allowing you to focus on high-level analytical thinking and creative strategy.

Responsibilities

• AEO & GEO Strategy: Identify high-intent user prompts where our brand is under-represented and recommend specific content optimizations such as FAQ blocks or comparison tables to capture these missing answers.
• Coding Agent Optimization (CAO): Analyze how coding assistants (like GitHub Copilot or Replit Agent) interpret our documentation and technical assets to ensure our tools are the first choice for developers.
• Authority Mapping: Build a Priority Source List of third-party wikis niche forums and technical blogs that AI engines frequently cite serving as a hit list for PR and backlink efforts.
• Intelligence Mastery: Deeply utilize SEMRush for AEO and SEO intelligence and Adobe Analytics to understand user behavior and the downstream impact of our visibility.
• Sentiment & Perception Audits: Identify queries where AI sources provide neutral or negative sentiment outlining SME-led outreach strategies to improve these results.
• Impact Modeling: Develop a Prioritization Matrix that stack-ranks opportunities based on Ease of Implementation vs. Potential Reach ensuring we focus on the highest-value wins.
• Executive Reporting: Distill complex dataset findings into an executive-ready AI Visibility & Gap Report by the end of the summer.

Skills & Qualifications

• A background in a quantitative or marketing field (Marketing Data Science CS or Economics) MBA/MS preferred with a passion for moving beyond what happened to how we optimize.
• Available for a full-time 12-week internship working from our Austin office 3-5 days a week during the summer (May-Aug).
• Data Proficiency: Experience navigating large datasets using Excel/Google Sheets SQL or Python.
• Technical Curiosity: A foundational understanding of SEO with a strong interest in AEO (Answer Engine Optimization) and how Coding Agents retrieve information.
• Marketing Intuition: The ability to put yourself in the users shoes to understand how they search for solutions in a generative-AI world.
• AI-First Mindset: A desire to build AI-powered workflows to streamline analysis and maximize creative output.
• Career Trajectory: You might want to develop into a Data Analyst Digital Strategist or Growth Marketer.

Bonus Points

• Previous experience or coursework specifically related to Answer Engine Optimization (AEO) or Generative Experience Optimization (GEO).
• Experience with technical documentation or contributing to open-source projects.
• Proficiency with SEMRush or Adobe Analytics.

You can check out our internship blogs to learn more about our program and hear directly from our past interns.

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.