Sales Manager – MICE

JOB PURPOSE

To drive revenue by managing and converting Group business to maximize performance for both Rooms and Meeting & Events. The Sales Manager maximizes sales through timely followups strong negotiation and competitive proposals while ensuring a seamless guest experience that supports repeat business and longterm client relationships. This position reports directly to the Director of Group & Events Sales.

PRIMARY RESPONSIBILITIES

Sales Operations

• Manage all incoming group and event enquiries via email phone and internal channels ensuring prompt and professional responses.
• Prepare and issue customized proposals quotations and contracts for Group and Event business in alignment with hotel guidelines.
• Proactively identify upselling opportunities for rooms meeting spaces F&B packages upgrades and valueadded services to maximize revenue.
• Play a key role in converting enquiries into confirmed bookings by providing timely followups persuasive communication and strong negotiation.
• Ensure all client correspondence meeting notes event details and agreements are accurately recorded and updated in the sales system/CRM.
• Prepare and maintain sales materials collateral vouchers event amenities and promotional items used for client engagement.
• Ensure effective communication and smooth handover of confirmed groups and events to operational departments for successful execution.
• Monitor client feedback and guest satisfaction ensuring any concerns are promptly escalated and resolved to support repeat business.
• Collaborate with crossfunctional teams including Revenue & Book @SO Festivities Rooms Wide & Dine and Finance to ensure smooth coordination for all group and event bookings.

Commercial Responsibilities

• Welcome and host group and event clients during site inspections meetings and planning visits ensuring a personalized and professional experience.
• Respond promptly and effectively to all group enquiries delivering tailored solutions that support conversion and revenue growth.
• Maintain comprehensive knowledge of the hotels products meeting spaces room types banquet options services and operational capabilities.
• Stay fully informed on all hotel promotions seasonal offers packages and loyalty benefits to position and upsell the hotels Group & Event offerings.
• Develop and maintain strong relationships with key accounts event planners corporate clients travel agents and business partners to strengthen account loyalty.
• Monitor market trends competitor offerings and business opportunities to support strategic decision-making and strengthen the hotels commercial positioning.

Additional Information :

Benefits:

• Life & Health insurance
• SSO
• Duty Meals
• Provident fund
• Heartist Card

Remote Work :

No

Employment Type :

Full-time