Specialist, Field Marketing

CONSUMER COLLECTING PROGRAM MANAGEMENT

Set clear goals with the Consumer Collecting Manager (CCM) and the Field Marketing Manager (FMM) to drive product trial that engages new users and expands the consumer base both on and off campus in your region.

Communicate clear expectations and guidelines to Student Marketeers so they can effectively plan and execute trialdriving activities in the market and within student life during key moments and consumption occasions.

Ensure there is a strong sales support program in place to drive distribution excite the trade and improve instore visibility in and around the university.

Work with your team to create exciting and relevant university initiatives that build brand awareness and foster brand love among students.

Use program tools and reporting features to manage an effective program that focuses on the right student groups tracks performance and identifies opportunities to reach new consumers thereby enabling a smarter program.

Coach and empower each team member in the planning process to ensure a constant flow of fresh mission ideas that help grow the user base.

Manage sampling requests both external and internal ensuring they align with broader priorities.

Ensure effective consumer interactions that lead to positive trial addressing and overcoming barriers and negative perceptions when necessary.

PEOPLE MANAGEMENT 

Source and hire Student Marketers who are an uncompromising fit with the brand and who have the skills and attitude required to support all business priorities.

Implement and maintain national recruitment onboarding and training modules to ensure consistency.

Train and lead Student Marketers using an empowerment-based approach encouraging them to take ownership of their own targets contribute to business impact and create development opportunities for the highest-performing Student Marketers.

Lead a strong Team Leader program.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support key events experiences and marketing opportunities that align with Red Bulls brand values and are relevant to local consumersboth in the market and on campuswith a strong focus on participation.

Assist in delivering a program that maintains the right balance of thirdparty event partnerships across relevant sports and cultural scenes both on and off campus.

Identify local opinion leaders at both the collegiate and market levels within relevant Red Bull scenes and collaborate with the Field Marketing Manager (FMM) to bring them into the World of Red Bull.

Play a key role in the highquality implementation of national and global events and projects.

Integrate indirect sampling initiatives into the plan to extend reach into occasions that are difficult to access and where we can pleasantly surprise consumers.

Activate national pillars events and global brand projects in and around universities delivering on the core objectives of the program.

MARKETING INNOVATION

Work closely with the FMM to develop take ownership of and implement new ideas that are locally relevant and complement the activation of global and national initiatives.

Involve the Consumer Collecting team in generating ideas for the field and leverage their personal university lifestyles to identify technology- digital- and social mediadriven consumer trends at an early stage.

Lead the creative process with Student Marketeers to ensure a constant flow of new ideas that build loyalty among the student audience (for example through focus groups).

Understand the consumer landscape and how to approach and reach a wide variety of consumers in different consumption occasions using both direct and indirect sampling in ways that are relevant to them.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Act as a role model and consistently demonstrate Red Bulls values in a motivating and inspiring tone of voice.

Ensure that you have the correct programs in place in the right locations to reach your target group. Be flexible with resources so that we are always fishing where the fish are.

Improve the efficiency of our programs by using the appropriate program tools to ensure we are set up for success.

Support the local logistics system to ensure that the right tools warehousing and management are in place to meet local needs while maintaining a premium appearance and high standards of tool management.

Support the national operations team in managing product stock with discipline.

Carry out regular maintenance and management of program tools the Mini fleet and other branded items ensuring they are always kept in premium condition.

Qualifications :

2 years of marketing experience.

Proven experience leading teams and managing people.

A strategic thinker who takes initiative assumes ownership and makes things happen.

A connector with excellent communication and networking skills able to open doors and generate enthusiasm for ideas.

Strong can-do attitude striving for perfection and demonstrating meticulous attention to detail in every project.

Demonstrated leadership and motivational abilities with a talent for cultivating a strong team environment.

Skilled in analysis planning budgeting and project management.

A creative thinker with a track record of implementing new ideas and evaluating their results.

Bachelors degree or equivalent professional experience.

Fluency in English; additional language skills are an advantage.

Excellent communication skills including strong presentation and training abilities.

Must possess a valid U.S. drivers license.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $70000 - 90000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time