About us
At Dyson we solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Europe sits at the heart of our global ambitions. To unlock whats possible were raising the bar in how we collaborate operate and connect with customers in every market. This role is key to making that ambition real.
About the role
As our Senior Retail Activation Manager European Accounts youll drive best-in-class activation for one of Dysons most significant strategic retail partnerships in Europe. Youll land pioneering initiatives across markets translating commercial plans into consumer impact on the shop floor and online. Your work will ensure Dysons innovation stands outwhether its a flagship product launch or a unique campaign momentwhere it matters most.
What youll do:
- Co-create and deliver the seasonal and annual marketing activation plans with your retailer partnerlanding Dysons global strategy tailored for local success.
- Steer joint business planning sessions with retail partners building expert-to-expert working relationships that push standards relevance and results.
- Coordinate execution across indirect business channels aligning activation with wider market strategy and retailer objectives.
- Lead go-to-market planning for new product launches and marketing campaigns from inception to execution ensuring Dysons terms and premium brand experience remain front and centreeverywhere were seen.
- Scope the market using data and insight to track Dyson performance identify threats from competitors and seek out opportunities for growthfast.
- Collaborate seamlessly with channel media and category teams to deliver integrated 360 activation across every touchpoint.
- Drive distribution footprint strategy with local teamsmaking sure our technology reaches the right stores and screens at the right time for the right audiences.
- Embed Dyson retail principles and selective distribution standards across markets monitoring execution and compliance through sales CRM and reporting tools.
- Champion and role-model our obsession with detailelevating display presence staff engagement and every element of the consumer path to purchase.
- Support the broader European Accounts teamlending your expertise and leadership to lift our standards everywhere we show up.
About you
- A proven track record in retail activation trade marketing or brand managementready to elevate a top-tier partnership at scale across multiple European markets.
- At least 6 years experience in senior retail trade marketing or marketing rolesideally with exposure to cross-market strategy and premium brands.
- Strong grasp of what moves the modern consumerbalancing creative flare with commercial rigour to convert shopper interest into results.
- Data-driven mindset with clear examples of using market insight to drive smart effective actions.
- Experienced at managing external agencies and supplierstranslating plans into on-the-ground excellence.
- Calm under pressure solutions-focused and relentless about deadlinesyou make things happen whatever the challenge.
- Confident communicator able to influence and collaborate with stakeholders at all levels nationally and internationally.
- Natural team player and motivatorelevating those around you to deliver stand-out work.
- Fluent in English with strong written and verbal communications skills. Additional European language skills are a plus.
Above all youll be ambitious for Dyson for our partners and for yourselfready to lift our retail presence to new heights.
Reward
At Dyson Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial Lifestyle and Health Benefits we provide support tailored to every stage of life and the moments that matter most.
Working policy
Our campus culture is built on connectioncollaboration in person shared creativity and hands-on learning. Thats why we dont offer a regular hybrid arrangement. Working side by side powers our best ideas fuels belonging and keeps us pushing boundaries together.
#LI-JM1
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Manager
About usAt Dyson we solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Europe sits at the heart of our global ambitions. To unlock whats possible were raising the bar in how we collaborate operate and connect with customers in every...
About us
At Dyson we solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Europe sits at the heart of our global ambitions. To unlock whats possible were raising the bar in how we collaborate operate and connect with customers in every market. This role is key to making that ambition real.
About the role
As our Senior Retail Activation Manager European Accounts youll drive best-in-class activation for one of Dysons most significant strategic retail partnerships in Europe. Youll land pioneering initiatives across markets translating commercial plans into consumer impact on the shop floor and online. Your work will ensure Dysons innovation stands outwhether its a flagship product launch or a unique campaign momentwhere it matters most.
What youll do:
- Co-create and deliver the seasonal and annual marketing activation plans with your retailer partnerlanding Dysons global strategy tailored for local success.
- Steer joint business planning sessions with retail partners building expert-to-expert working relationships that push standards relevance and results.
- Coordinate execution across indirect business channels aligning activation with wider market strategy and retailer objectives.
- Lead go-to-market planning for new product launches and marketing campaigns from inception to execution ensuring Dysons terms and premium brand experience remain front and centreeverywhere were seen.
- Scope the market using data and insight to track Dyson performance identify threats from competitors and seek out opportunities for growthfast.
- Collaborate seamlessly with channel media and category teams to deliver integrated 360 activation across every touchpoint.
- Drive distribution footprint strategy with local teamsmaking sure our technology reaches the right stores and screens at the right time for the right audiences.
- Embed Dyson retail principles and selective distribution standards across markets monitoring execution and compliance through sales CRM and reporting tools.
- Champion and role-model our obsession with detailelevating display presence staff engagement and every element of the consumer path to purchase.
- Support the broader European Accounts teamlending your expertise and leadership to lift our standards everywhere we show up.
About you
- A proven track record in retail activation trade marketing or brand managementready to elevate a top-tier partnership at scale across multiple European markets.
- At least 6 years experience in senior retail trade marketing or marketing rolesideally with exposure to cross-market strategy and premium brands.
- Strong grasp of what moves the modern consumerbalancing creative flare with commercial rigour to convert shopper interest into results.
- Data-driven mindset with clear examples of using market insight to drive smart effective actions.
- Experienced at managing external agencies and supplierstranslating plans into on-the-ground excellence.
- Calm under pressure solutions-focused and relentless about deadlinesyou make things happen whatever the challenge.
- Confident communicator able to influence and collaborate with stakeholders at all levels nationally and internationally.
- Natural team player and motivatorelevating those around you to deliver stand-out work.
- Fluent in English with strong written and verbal communications skills. Additional European language skills are a plus.
Above all youll be ambitious for Dyson for our partners and for yourselfready to lift our retail presence to new heights.
Reward
At Dyson Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial Lifestyle and Health Benefits we provide support tailored to every stage of life and the moments that matter most.
Working policy
Our campus culture is built on connectioncollaboration in person shared creativity and hands-on learning. Thats why we dont offer a regular hybrid arrangement. Working side by side powers our best ideas fuels belonging and keeps us pushing boundaries together.
#LI-JM1
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Manager
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