Senior PPC Specialist

About Visca Web

Visca Web is a digital marketing company operating in competitive international markets with a strong focus on performance-driven acquisition across SEO and paid channels. We work in challenging high-competition verticals (igaming) where creativity adaptability and data-driven decision-making are key to success.

Role overview:

We are looking for a Senior PPC Specialist to lead and scale our paid acquisition efforts across platforms such as Google Ads Meta and emerging traffic sources. This role requires someone who is both analytical and highly creative able to navigatecomplex advertising environments test unconventional approaches and continuously unlock new growth opportunities.

Your Responsibilities & Tasks

• Plan launch and optimize high-performance campaigns across Google Ads and other paid channels
• Identify and test new acquisition angles funnels and messaging strategies
• Work closely with content SEO and product teams to align acquisition strategies
• Continuously experiment with campaign structures targeting creatives and landing pages
• Monitor performance and scale winning campaigns while maintaining efficiency targets
• Stay ahead of platform changes policies and emerging opportunities
• Explore and validate alternative traffic sources and acquisition channels.

What were Looking For

• 36 years of hands-on PPC / paid acquisition experience
• Proven track record managing campaigns in competitive or regulated verticals
• Strong understanding of Google Ads ecosystem (Search Display YouTube)
• Highly creative mindset with a passion for testing and iteration
• You move fast test fast and dont get attached to ideas
  
• Ability to think outside the box and find new ways to drive performance
• Strong analytical mindset (tracking attribution performance breakdowns).
  

Bonus points:

• Experience in iGaming betting lead gen or other competitive verticals
  
• Youve operated in environments where things are not always straightforward
  
• Exposure to multiple traffic sources beyond Google/Meta.
  

What makes this role interesting:

• Youll operate in challenging high-competition markets where standard playbooks dont work
• Real ownership (not execute someone elses strategy)
  
• Direct impact on revenue and growth
• Opportunity to experiment and push boundaries in a performance-driven environment.
• No corporate nonsense

Culture

• We care about results not politics
  
• Data-driven but not afraid to test bold ideas
• Results-oriented and accountable
• Collaborative and transparent.

BENEFITS

On top of the competitive salary package and annual bonus plan the benefits we offers are the following:

Great environment

• Cool and bright office in the 22@ district of Poblenou.
• Bike storage rest room Playstation room.

Annual holiday

• 23 days per year
• All bank holidays from Spain Catalunya and Barcelona

Flexibility

• Flexible working hours
• Hybrid office/remote work

Self-development and growth

• Personal training/conference budget (up to 1000 annually)

Health fitness and well-being

• Private health insurance plan.
• Wellhub (fitness) Membership.
• On-site massages every month.

Social

• Summer & Christmas offsite gatherings
• ...and a few more (good) surprises along the year.

Location and conditions for this position are up for discussion. We are open to discuss full or part-time based in our Barcelona office or remotely.
Possession of a valid work-permit for Spain is a must if looking for in-house permanent contract.

Required Experience:

Senior IC