Global Director of Social Data

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Global Director ofSocial Data

Location: London

About the role:

Weseeka highly accomplished social analytics leader who combines statistical rigour with social-native thinking.Youvespent 7-10 years mastering social media measurement across major platforms; you understand algorithms audience behaviours and how culture moves online.Youreaspassionate about quantifyingsocial impact on businessas you are interpreting TikTok trends and internet subcultures.Yourea strategic thinker who can translate complex data into compelling narratives forseniorstakeholders.Youreexcited to build something defining frameworks selecting tech stacks andestablishingbest practices that will scale globally. As an in-house agency OLIVER is uniquely positioned alongside brands within their businesses giving you unparalleled access to drive meaningful measurement that matters.

What you will be doing:

Measurement Vision & Thought Leadership

• Establish OLIVER/BrandTechGroups definitive POV on social media measurement for modern brands: what matters in 2026 and beyond how to connect social activity to business outcomes and what a mature measurement framework looks like.

• Position our measurement capabilities as a competitive differentiator in new business pitches translating frameworks into compelling narratives that win clients.

• Stay ahead of platform evolution algorithm changes andemergingmethodologies continuously advancing our practice.

• Champion the integration of AI and machine learning into analytics workflows - automating data processes enhancing predictive modelling enabling real-time trend detection and unlocking creative performance insights at scale.
  

Enterprise Measurement Infrastructure & Products

• Design and implement a unified measurement system that connects all social accounts we manage globally creatinga single sourceof truth for social performance and brand impact across the agency.

• Own the social analytics tech stack-evaluate select and manage social listening platforms analytics tools dashboarding solutions and data infrastructure.

• Develop standardised scalable products that can be embedded across our global studios:

• Social listening solution that delivers cultural intelligence and brand health insights

• Social performance dashboarding product that provides consistent actionable insights across all client accounts

• Build sophisticated measurement frameworks including social-specific attribution models brand lift methodologies and predictive analytics that connect social touchpoints to awareness consideration and conversion.
  

Strategic Advisory & Collaboration

• Act as trusted advisorto senior clients and internal stakeholders translating complex social data into strategic recommendations that drive business decisions.

• Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication.

• Collaborate cross-functionally with creative strategy and social studio leads to ensure analytics inform campaign development creative ideation and optimisation.

• Work closely with data experts and leaders acrossBrandTechGroup agencies while leading analytics talent within the OLIVER network.
  

Team Leadership

• Recruit hire and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media.

• Foster a learning culture mentoring team members on analytics methodologies measurement frameworks data storytelling and client communication.

• Lead high-impact presentations for internal teams and clients using visualization tools (Tableau Looker Power BI) to make dense datasets accessible and inspiring.

What you need to be great in this role:

Social Analytics Mastery & Platform Expertise:7-10 years in social media analytics or digital measurement. Deep hands-on experience across TikTok Instagram Facebook YouTube Twitter/X Snapchat LinkedIn and emerging platforms. Expert understanding of algorithms content formats audiencebehaviors and native analytics. Proven experience with social listening platforms (SprinklrBrandwatchTalkwalker Pulsar). Social-native-fluent in internet culture memes subcultures and how trendsemergeonline.

Advanced Measurement & Technical Skills:Track record designing measurement frameworksattribution models and successmetrics aligned to businessobjectives. Advanced Excel skills. Expert with data visualization tools (Tableau Looker Power BI). Experience with multi-touch attribution marketing mix modelling or statistical approaches for social measurement.Familiarity incorporating AI/ML and predictive analytics into workflows.

Strategic Leadership & Client Advisory:Exceptional ability to advise senior stakeholders translating data into business experiencepresenting complex insights with clarity and recordforbuilding and mentoring analytics teams. Strong cross-functional collaboration with creative strategy and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations.

Entrepreneurial Builder & Storyteller:Excited to build a practice from the ground up. Strategic thinker who balances vision-setting with hands-on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results-driven focused on proving measurable impact that drives client success and agency growth.

Req ID: 16377

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.