Senior Paid Media Specialist

Overland Park, KS - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Senior Paid Media Specialist

Job Description

As a Senior Paid Media Specialist you lead the implementation and optimization of your clients paid search marketing programs. You perform strategic planning performance analysis testing and reporting on all of your assigned clients campaigns using platforms such as Google Bing and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations you will successfully meet your clients KPIs. Your ability to provide unique solutions for both your clients and the company will produce great results!

Job Expectations

Manage and be a point of contact for high-level assigned client paid media accounts
Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
Provide mentorship and training to other team members within the agency including the assistance of complex problem solving on client relationships and programs
Manage vendor relationships to implement and manage campaigns on third party advertising platforms
Identify and implement paid media tactics and best practices including search display remarketing and video ads
Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
Support the New Business and Strategy Departments with sales organic growth and client retention
Delegate tasks to Paid Media Coordinators and Assistants when appropriate
Present during internal and external promotional networking and educational events
Pull analyze organize and interpret data
Clearly and consistently communicate between internal product teams and external clients
Research and stay up-to-date on marketing trends

Requirements

Job Qualifications

Must demonstrate a proven track record of the ability to prioritize organize and multi-task in a flexible and fast paced environment to effectively meet deadlines
Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling grammar and vocabulary)
Must demonstrate presentation skills
Must demonstrate the ability to lead and train others
Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
Demonstrated proficient skills in Microsoft Office including Excel Word and PowerPoint
Must demonstrate strategic and analytical thinking when solving problems
Strong understanding of Bing Ads and Social Ads such as Facebook Pinterest and LinkedIn
Advanced knowledge of Google products including Ads Analytics Tag Manager and Data Studio

Required Experience

Google Ads Certification
Bachelors Degree in Marketing Mass Communications or another related field
2 years of Paid Media experience
1 years of customer service/consulting experience

Physical Requirements

While performing the duties of this job the employee is regularly required to stand walk sit and talk or hear.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

5-10%

Schedule

Full-time; 8:00-5:00 Monday through Friday

Benefits/Perks:

Three (3) medical insurance plan options with Aetna.
100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employees contribution to the account: $500 for Employee Only $1000 for Employee Spouse and $3000 for Employee Family or Employee Children.
FSA and FSA Dependent care eligible.
Dental vision $25000 basic life insurance short term disability insurances paid for 100% by Go Local Interactive.
401k retirement safe harbor plan available including a 4% company match after 1 year.
Insurances and 401(k) start 1st of the month following 30 days of employment.
Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date).
Thirteen (13) paid holidays observed annually.
Casual dress code.
Free snacks and Roasterie Coffee everyday!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.

Need Assistance If you require assistance or reasonable accommodation for any part of the application or hiring process please submit your request by email to This contact information is for accommodation requests only and should not be used to inquire about the status of applications.

Required Experience:

Senior IC

Senior Paid Media SpecialistJob DescriptionAs a Senior Paid Media Specialist you lead the implementation and optimization of your clients paid search marketing programs. You perform strategic planning performance analysis testing and reporting on all of your assigned clients campaigns using platform...