Senior Director, Global Media
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Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
The Senior Director Global Media is the enterprise leader responsible for defining Marriott Internationals global media vision overseeing a multiregion media investment strategy and ensuring fullfunnel performance that drives brand strength and revenue growth. This role sets enterprisewide media standards modernizes media capabilities and governs globaltolocal planning across all paid channelsincluding brand media partnership media and performance marketing.
This executive leads Marriotts global media agency partnership manages strategic relationships with priority platforms and publishers and partners closely with Data & Analytics Brand Loyalty and regional marketing teams to deliver measurable datadriven media outcomes. The Senior Director also leads Marriotts global demandgeneration program advancing the companys performance marketing maturity through rigorous testing optimization and crosschannel orchestration.
The ideal leader is a seasoned global media strategist with deep channel expertise strong analytical acumen and demonstrated success driving media transformation and operational excellence at scale.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university
- 10 years of progressive global media experience including leadership of both brand and performance media programs.
- Proven experience setting global media strategy managing significant media investments and guiding multiregion execution.
- Deep expertise in paid channels including linear OOH programmatic search social and crosschannel media measurement
- Demonstrated success establishing media standards frameworks and best practices across large global organizations.
- Experience managing global agency teams and strategic media partnerships.
- Strong analytical acumen communication skills and stakeholder leadership capabilities.
Education and Experience Preferred
- MBA or other relevant graduate degree (e.g. data science business analytics)
- Knowledge of marketing measurement (e.g. MMM matched-market A/B pre/post people-based etc.)
Role Responsibilities/Duties:
Global Media Strategy & Governance:
- Define and lead Marriotts holistic global media strategy across brand and performance channels including lowerfunnel demandgeneration media.
- Develop and maintain global media investment guidelines audience frameworks channel strategies and standards that enable local adaptation while ensuring global consistency.
- Establish best practices for media excellence ensuring all regions adopt unified measurement frameworks quality benchmarks and optimization processes.
Planning Activation & Optimization
- Oversee fullfunnel media planning and performance across global paid channelsincluding performance media (search programmatic paid social) partnership media and brand activations.
- Scale Marriotts global lowerfunnel acquisition and demandgeneration program through rigorous optimization experimentation and datadriven iteration.
- Ensure regions have clear strategic direction and standardized operating models that help them deploy media efficiently and effectively.
Analytics Measurement & Insights
- Partner with the Data & Analytics team to lead global media measurement reporting and insights
- Guide testing roadmaps and optimization strategies rooted in performance data consistent with bestpractice expectations for global media leaders
- Translate insights into actionable global guidance that improves ROI and drives continuous capability advancement.
Partnership & Agency Leadership
- Lead Marriotts global media agency relationship ensuring strategic excellence operational performance and innovation across markets.
- Serve as Marriotts executive lead for the companys most strategic global media partners (e.g. major platforms publishers tech partners).
- Partner with regional and cross-functional teams (e.g. Marriott Bonvoy cobrand credit cards Loyalty Boutiques etc.) to drive integrated planning and execution.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Exec
Key Skills
- FDA Regulations
- Management Experience
- Manufacturing & Controls
- Biotechnology
- Clinical Development
- Clinical Trials
- Drug Discovery
- Project Management
- Filing
- Team Management
- Leadership Experience
- Chemistry
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
