Vice President, Integrated Marketing & Creative Strategy

JOB SUMMARY

Marriott International is entering a new chapter of growth and evolution. The Vice President Integrated Marketing & Creative Strategy leads the vision creative strategy and execution of 360 integrated marketing across the companys global travel portfolio. This role is responsible for uniting portfolio brand loyalty product partnerships and performance into cohesive high-impact marketing that inspires travel deepens customer relationships and drives measurable enterprise growth.

This leader oversees integrated marketing and creative strategy across brands loyalty cobranded credit cards mobile app enterprise partnerships and experience partnerships rooted in consumer passions including food & beverage sports music wellness and outdoor. The VP works with the internal and external creative agency to build creative frameworks and creative campaigns that ensure every campaign message and experience works together across the customer journey. As a core brand steward the VP ensures clear cohesive brand architecture and storytelling across every touchpoint creating global consistency clarity and differentiation across the entire ecosystem while enabling meaningful relevance in local markets around the world.

What Success Looks Like

• A clear cohesive brand architecture and storytelling framework that amplifies the strength of the Marriott Bonvoy platform bringing portfolio brand product loyalty credit card and partnerships together seamlessly across all platforms and touchpoints.
• Creative campaigns that are consistently break through grounded in sharp strategy informed by media culturally relevant and built to deliver meaningful impact at scale.
• Deepen productive collaboration across global and continent teams building on todays strong relationships to unlock even greater alignment and shared momentum.
• A fully integrated approach across strategy creative editorial partnerships loyalty card product and omnichannel enabling teams to move with clarity speed and unity.
• Greater creative and cultural impact across the portfolio strengthening brand equity and deepening customer engagement.
• Continued gains in brand health and marketing effectiveness with improved efficiency and ROI that reflect smarter more connected ways of working.
• A tightly connected global marketing organization operating as one team leveraging collective strengths shared insights and a unified vision to drive enterprise growth.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Business Administration Marketing & Communications or related major.
• 12 years of experience in integrated marketing brand or creative strategy for consumer-facing brands.
• Demonstrated success building global creative platforms and frameworks that scale while enabling local relevance.
• Demonstrated experience leading brand architecture brand governance and creative strategy across complex portfolios.
• Strong experience partnering with internal and external creative editorial and omnichannel/media teams.
• Ability to translate media and channel strategy into effective creative direction.
• Strong creative judgment paired with strategic analytical and operational rigor.
• Ability to influence across matrixed organizations.

CORE WORK ACTIVITIES

Integrated Marketing Strategy

• Define and lead 360 integrated marketing strategies across the portfolio aligning brand storytelling with customer and commercial objectives.
• Orchestrate integrated campaigns across brands performance CRM digital mobile partnerships and experiential channels.
• Translate enterprise and regional priorities and insights into clear actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies paid and owned media PR social experiential.

Global Creative Frameworks & Portfolio Campaigns

• Lead the development and activation of global creative frameworks and portfolio-level campaigns rooted in clearly defined demand spaces that drive consistency scale and impact across continents.
• Ensure global campaigns establish a strong consistent brand foundation while providing flexible toolkits and guardrails that enable hyper-localized execution to meet regional and market-specific needs.
• Partner with regional teams to balance global brand consistency with cultural relevance customer insight and local business objectives.
• Lead the Global Creative Council to align creative discussions and provide a forum for all continents and marketing leads to co-create and provide input into global portfolio campaigns.
• Lead annual and seasonal global creative campaigns and frameworks across the enterprise.

Brand Architecture Creative Strategy & Editorial Partnership

• Drive clear cohesive brand architecture across all brands platforms and customer touchpoints ensuring clarity of roles hierarchy and expression.
• Serve as a steward of the brand ensuring brand elements narratives and frameworks are continuously updated enhanced and clearly communicated across the organization.
• Lead end-to-end creative strategy in close partnership with the VP of Editorial & Content and VP of Brand Creative ensuring global brand consistency and cohesive storytelling across all brand platforms.
• Ensure creative expression balances global consistency with platform audience and market relevance.

Omnichannel Alignment & Media-Informed Briefing

• Partner closely with the VP of Omnichannel to align integrated marketing and creative strategy with paid media and owned-channel commitments platforms and tools.
• Ensure creative briefs are informed by media strategy and channel capabilities enabling campaigns to deliver against both brand and business objectives.
• Foster strong collaboration between creative media and channel teams so ideas are designed to perform across the ecosystem.

Loyalty Credit Card & App Marketing

• Ensure the portfolio campaigns integrate and support the Bonvoy loyalty program driving acquisition engagement and lifetime value.
• Support cobranded credit card marketing aligning value propositions lifecycle communications and partner activations.
• Partner with product and growth teams to position the mobile app as a core engagement personalization and conversion platform integrating into campaigns in a way to drive meaningful growth.

Enterprise & Experience Partnerships Marketing

• Partner closely with the Global Partnerships team to support the 360 integrated marketing and creative strategy execution for all enterprise and experience partnerships ensuring cohesive storytelling and seamless execution.
• Manage LTO partner campaigns and 360 integrated campaigns across all enterprise partners including United Starbucks Hertz BetMGM Eat Around Town.
• Manage creative strategy campaigns and 360 integrated campaigns across all experience partnerships and consumer passion platforms - food & beverage sports music wellness and outdoor - creating distinctive experience-led brand moments.
• Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.

Planning Measurement & Optimization

• Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
• Establish KPIs and measurement frameworks across brand health engagement loyalty and performance.
• Partner with the data and analytics to use insights to continuously optimize messaging creative and channel mix.

Leadership & Collaboration

• Lead mentor and develop high-performing teams across integrated marketing and creative strategy.
• Align cross-functional teams including brand editorial creative omnichannel loyalty product partnerships and continent marketing leaders around shared objectives and clear ways of working.
• Elevate marketing as a strategic growth engine through influence clarity and collaboration.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.