Marketing Manager, Social Marketing

Amazon Haul is redefining how customers discover ultra-affordable products and this is your chance to build the paid social program that fuels its growth. If youre a performance marketer who thrives on ownership moves fast and wants to see your strategy directly shape one of Amazons most exciting new businesses this role is for you.

Were looking for a seasoned paid social marketer to lead the performance marketing program for Amazon Haul a first-of-its-kind destination for affordable fashion home lifestyle and electronics. This isnt a role where you inherit a mature playbook; youll be writing it. Youll own strategy and execution across social media apps turning data into decisions and campaigns into measurable growth. The work is fast-paced the problems are real and the impact is visible.

What sets this role apart:
- Youll build a paid social program from scratch for one of Amazons newest and fastest-growing business units with the scale and resources to do it right
- Youll own the full performance marketing lifecycle: strategy execution testing optimization and reporting
- Youll dive deep into large datasets to surface insights that dont just inform campaigns they shape business strategy
- Youll work at the intersection of art and science balancing creative instincts with rigorous test-and-learn discipline
- Youll collaborate across marketing product analytics and finance teams giving you broad visibility into how a world-class business operates
- Youll have the autonomy to define what success looks like in uncharted territory and the support to get there

Key job responsibilities
- Own the end-to-end paid social performance marketing program for Amazon Haul including strategy execution budget management and optimization across social media apps.
- Build paid social performance marketing strategy establishing testing frameworks best practices and performance benchmarks.
- Design and execute structured tests across creative audience bidding and placement variables to drive continuous performance improvement.
- Analyze large datasets to generate insights that inform campaign decisions and broader business strategy.
- Develop clear performance reporting that translates data into actionable recommendations for marketing product and leadership stakeholders.
- Partner cross-functionally with creative tech product and finance teams to align paid social programs with marketing goals.
- Monitor platform updates industry trends and competitive activity to identify new opportunities.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- 2 years of experience managing performance marketing programs.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 120000.00 - 179600.00 USD annually