Vice President, Global Omnichannel Marketing & Innovation

JOB SUMMARY

Marriott International is entering a new chapter of growth and evolution. The VP Global Omnichannel Marketing & Innovationwill lead the development of a world-class audience-led fully integrated marketing engine that drives growth efficiency and customer lifetime value across five continents and 30+ brands. This leader oversees global paid and owned marketing across media loyalty promo and lifecycle marketing and direct marketing channelsemail SMS and mobile appensuring the brand is maximizing opportunities and showing up cohesively and effectively across the entire customer journey.

Sitting at the intersection ofmarketing strategy media investment digital business audience intelligence and marketing technologythis role strengthens omnichannel performance across the enterprise. The VP partners closely with digital Martech and continent teams to shape enterprise frameworks governance and ways of working that enable marketing to operate as a unified high-performing growth engine.

This leader fuels growth efficiency and meaningful customer connection ensuring that every dollar invested works harder every message reaches the right audience and every channel operates as part of a cohesive customer-first ecosystem globally and locally. The also champion the integration of AI capabilities tools and technology to elevate effectiveness and efficiency across paid and owned channels and elevate marketings enterprise-wide impact.

WHAT SUCCESS LOOKS LIKE

• An audience led fully integratedomnichannel growth engine that seamlesslyconnects paid media owned channels loyalty promo and lifecycle marketing across the full customer journey.
• Marketing investment that consistently fuels enterprise growth generating stronger demand higher revenue and increased customer lifetime value across regions and brands.
• Media spend optimized globally with clearROI visibility disciplined investment frameworks and confident budget allocation decisionsthat scale what works and eliminate inefficiency.
• Audience-first strategies powered by first-party and third-party data to enablemore precise targeting personalization and conversionacross paid and owned channels.
• Owned channels (email SMS mobile app) and loyalty programs operate ashigh-impact growth levers driving repeat stays engagement and retention.
• Marketing is viewed as astrategic growth driver informing business decisions with insights performance data and audience intelligence.
• Strong partnership with digital and marketing technology teams results in faster execution stronger data connectivity and scalable automation.
• External agencies and vendors deliver measurable incremental value through innovation optimization and thought leadership.
• Regional and continental empowered with clear playbooks governance and investment guidance enabling local success while maintaining enterprise-wide alignment and efficiency.
• Leadership has confidence in marketings ability toforecast impact guide investment strategies and deliver sustained growthacross the enterprise.
• Marriott International is established as the industry leader in digital media and lifecycle marketing capabilities setting the benchmark for innovation and omnichannel excellence.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Business Administration Marketing Media Data Analytics or related major.
• 12 years of experience leading global omnichannel paid media or performance marketing for a large-scale global consumer portfolio brand.
• Deep expertise in paid media CRM email loyalty and lifecycle marketing.
• Experience in leveraging AI and agentic tools to drive efficiency across platforms and investments.
• Proven experience managing large global media budgets and driving ROI.
• Strong understanding of marketing technology data and audience strategy.
• Experience leading agency relationships and complex vendor ecosystems.
• Ability to balance strategic vision with operational execution.
• Collaborative leadership style with the ability to influence across regions and functions.

Education and Experience Preferred

• Masters degree preferred.
• Experience in travel and hospitality a plus.

CORE WORK ACTIVITIES

Global Omnichannel & Full-Funnel Strategy

• Lead a unified global omnichannel marketing strategy spanning awareness consideration conversion retention and loyalty.
• Ensure seamless integration across paid media owned channels and on-platform experiences.
• Advance audience-first strategies that drive relevance efficiency and lifetime value.

Paid Media Leadership

• Guide global paid media strategy across channels including search paid social display video affiliate and emerging AI platforms.
• Lead full-funnel planning activation and optimization in partnership with continent marketing teams.
• Ensure media investments balance performance rigor with long-term brand-building objectives.
• Partner with marketing strategy and data & analytics teams to monitor the performance of omnichannel marketing efforts to achieve brand and business KPIs.
• Monitor spend and performance results to ensure each channel delivers against enterprise targets and KPIs.

Owned Channels Loyalty & Lifecycle Marketing

• Oversee all owned direct channels includingemail SMS and mobile app to strengthen enrollment contactability mobile app downloads member engagement and point-based transactions.
• Lead global loyalty promo and lifecycle marketing strategies that deepen engagement and increase customer lifetime value.
• Ensure personalized data-driven journeys across acquisition onboarding engagement reactivation and retention.
• Responsible for achieving company revenue targets across global promotion lifecycle and loyalty initiatives.

Global Media Investment & Budget Management

• Partner with Global Marketing Strategy budgeting and planning teams to provide clear investment guidance frameworks and guardrails that support continent and enterprise goals.
• Manage theglobal media budget including allocation pacing optimization and ROI measurement.
• Drive financial discipline while identifying opportunities to scale high-performing channels and audiences.
• Support the Global Marketing Strategy teams with MMM analysis monitoring and integration into media planning and performance measurement.
• Partner with finance on funding sources and investment approaches that maximize enterprise value.
• Contribute to quarterly business reviews with clear analysis of omnichannel performance and business impact.

Agency & Vendor Partnerships

• Serve as the global lead for relationships with external media agencies and key vendors across owned and paid channels.
• Ensure partners deliver strategic guidance innovation and best-in-class execution across channels.
• Oversee scopes performance and governance models to maximize value and impact.
• Lead global media briefings for key portfolio moments ensuring coordinated activation across agency partners and continent teams.

Audience Strategy Orchestration & Activation

• Guide global audience strategy across paid and owned channels including segmentation targeting and activation.
• Partner with data CRM and Martech teams to ensure audience strategies are implemented effectively across platforms.
• Champion responsible and innovative use of first-party and third party data to drive personalization and performance.

Marketing Technology & Enablement

• Act as a key strategic partner to digital and marketing technology teams ensuring technology investments support marketing needs.
• Partner on roadmap development platform evaluation and capability build-outs that support omnichannel execution.
• Ensure tools platforms and data infrastructure enable scale automation and measurement.

Measurement Insights & Optimization

• Define clear performance frameworks and success metrics across paid owned and lifecycle channels.
• Ensure consistent actionable reporting and insights sharing across regions.
• Translate performance data into clear recommendations that guide investment decisions.

Leadership & Ways of Working

• Build and lead a high-performing global team.
• Establish best-in-class ways of working governance and collaboration models across regions and functions.
• Act as a senior marketing voice internally influencing leadership and advocating for the customer.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.