Marketing Communications Specialist

The Marketing Communications Specialist works on the Marketing Managers team and will be tasked to deliver high-performance promotional copy for all Structube marketing channels. They will be responsible for consistently conveying the brands message across all communications supporting the companys overall marketing strategy and contributing to its success. They support the marketing team in the development execution rollout and post-campaign analysis as it relates to marketing communications ensuring consistency in the brand message and customer experience across all channels.

RESPONSIBILITIES

Copywriting Content Editing/Reviews

• Bilingual copywriting (French and English) for all marketing campaigns including but not limited to:
  • Weekly newsletters and customer communications
  • Web content: homepage blog articles various web pages etc.
  • Marketing memos intended for stores or other departments
  • Media communications: press releases product pitches
  • Advertising: digital and traditional ads
  • Other: descriptions signage packaging etc.

• Review edit and proofread marketing content for accuracy style and adherence to the brands tone of voice;
• Maintain and regularly update Structubes brand style guide as it relates to copy and tone of voice;
• Research keywords and optimize copywriting for web respecting industry best practices for SEO and LLM;
• Develop a thorough understanding of Structubes products and its customers;
• Collate up-to-date information on consumer journey current marketing trends and competitors;
• Research and stay on top of the latest fashion and design trends and corresponding language including knowledge of current buzzwords and trending topics to propose relevant content recommendations that align with Structubes business objectives.

Planning & Coordination

• Work closely with the Marketing Manager to assist in planning content themes and marketing communications;
• Collaborate with the marketing and creative team to provide content briefs and review of creative assets;
• Collaborate with the Content Creator to edit and assist in social media initiatives;
• Respond to media requests relating to content and product inquiries;
• Manage customer reviews for the website;
• Liaise with external resources to coordinate freelance copy briefs reviews and translations as needed.

Qualifications :

Who is the perfect Marketing Communications Specialist

• 3-5 years of experience;
• Bachelors Degree in Marketing PR Communications Journalism Business-related qualifications or equivalent experience;
• Bilingual: must have exceptional writing skills in English and French
• Values attention to detail and meticulous in their work;
• Capacity to adapt quickly and multitask while working with tight deadlines;
• Self-driven and resourceful with the ability to use ones own initiative and problem-solving capabilities;
• Ability to collaborate within an interdisciplinary team.

  Bonus:

• Experience or interest in copywriting and editing using AI assisted tools;
• Copywriting experience for B2C retail company;
• Interest for interior design.

Additional Information :

At STRUCTUBE we believe in equal access to employment and the richness of the diversity of our employees!

About us:

Structube wants to offer its clients a wide range of modern edge home furniture at its best affordable prices! We help our customers rediscover their home one room at a time. With over 80 stores nationwide and over 700 employees and counting Structubes small family business has become a thriving retailer brand looking to transform its future retail markets. Join Structube and come experience working with our ambitious dynamic and motivating team!

Dream a space for them. Dream a career for you!

Remote Work :

No

Employment Type :

Full-time