Sr. Key Account Manager

STRATEGIC BUSINESS PLANNING & EXECUTION

Executes short- and long-term strategies and activities that align with RBNA objectives and standards.

Allocates resources to opportunities with the highest return on investment among strategically important customers.

Leads the business planning and budgeting process for assigned business units.

Monitors market trends and provides relevant consumer and competitive insights to the HQ Insights Department.

Builds relationships with senior executives at each customers headquarters and with field-based personnel through business reviews to align Red Bulls strategic objectives with those of the customer.

Coordinates and aligns internal Red Bull resources across all functional areas to achieve defined objectives.

EXECUTE RED BULL STANDARDS

Shelf/Distribution Executes distribution on priority packages in line with RBNA recommendations and each retailers ACV goals. Ensures that all retailer schematics reflect Red Bull standards regarding product flow package mix Fair Space Index and Strike Zone placement.

Price Sells Red Bull at optimal price points by applying best practices and using available tools. Tailors presentations to address customer needs and achieve shared objectives. Secures pricing and promotional programs that adhere to Red Bulls internal guidance documents.

Promotion Implements the annual promotional calendar in alignment with RBNA objectives and customer volume and share targets. Persuasively presents Red Bull standards and price points in ways that resonate with customer needs. Ensures all promotions are supported by effective point-of-sale materials and incremental displays.

Presence/Merchandising Adapts the sales pitch to meet account-specific goals while driving effective permanent in-store merchandising (both cold and ambient placements). Assesses return on investment before recommending specific point-of-sale materials or customized solutions. Executes merchandising in accordance with RBNA guidelines.

BUDGET PLANNING

Develops annual customer marketing agreements and manages the associated funds for each retailer.

Consistently tracks and evaluates trade investments to ensure the highest return on investment.

Conducts post-promotion analysis for all programs to evaluate promotional effectiveness and display execution.

Thoroughly analyzes customer sales to define priorities and areas of focus for the team at both national and regional levels.

MANAGEMENT OF REGIONAL & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE US

Effectively establishes a Wiring Model that ensures all regional management teams are connected with the specific Red Bull personnel responsible for managing headquarters and regional business.

Establishes the necessary tools and business review templates to ensure data consistency with regions and distributor partners (DPs).

Regularly (e.g. quarterly) collects updates from Marketing on the latest achievements and highlights and shares them with their team retailer headquarters teams and relevant regional personnel.

Communicates regularly and works effectively with all internal and external stakeholders.

Leverages input from Marketing and Finance experts to develop strong plans and compelling conceptual selling stories for retailer headquarters teams.

Consistently coaches the broader account team to ensure effective partnerships programming key retail relationships and collaborative relationships with Red Bull and distributor partner (DP) field personnel in each region.

Qualifications :

Minimum 6 years of sales and key account management experience with a strong record of success

Previous experience managing chain businesses in grocery and/or convenience channels

Strong analytical skills with experience using internal and external data sources (e.g. Nielsen Circana CPM sales data)

Demonstrated ability to provide effective peer leadership and influence

Strong leadership presence with excellent communication and active listening skills

Advanced skills in strategic thinking planning financial management decision-making sales presentations and negotiation

An innovative solutions-oriented mindset with the ability to drive collaboration across diverse functional groups to achieve goals

A strong desire to make meaningful contributions to the Red Bull organization through continuous improvement of processes and ways of working

In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industries

Self-motivated and able to work independently

High proficiency in software packages (Microsoft Excel and PowerPoint) and internal systems (CPM SAP/BI)

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $124000 - 186000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time