Marketing & Launch Excellence Lead

Job Summary:

The Marketing and Launch Excellence Lead drives Marketing Excellence by enabling bestinclass marketing execution embedding standardized ways of working and ensuring strong omnichannel impact. The role is accountable for delivering launch excellence and sustained operational excellence through endtoend governance of marketing and launch processes effective resource prioritization and full compliance with Pfizer policies quality standards and local regulations.

Key Responsibilities:

• Lead the implementation and ongoing tracking of the Cluster Marketing Roadmap ensuring alignment with strategic priorities and measurable impact.

• Drive key marketing execution and capabilitybuilding initiatives including New Ways of Working and Key Pfizer Platforms (e.g. Adobe Workfront) to strengthen operational discipline and execution excellence.

• Lead content creation and Ways of Working enablement including Adobe Express to support scalable and efficient marketing execution.

• Establish and maintain strong partnerships with CoLab to foster collaboration innovation and adoption of enterprise marketing standards.

• Elevate the omnichannel customer experience by leveraging insights to continuously optimize engagement performance and customer impact.

• Define and govern channel strategies to maximize reach effectiveness and return on investment across prioritized platforms.

• Optimize endtoend content processes to ensure timely compliant and highquality content delivery.

• Provide abovebrand omnichannel leadership by translating insights into actionable strategies that drive consistency and impact across brands.

• Serve as the single point of contact for Pfizer Direct Marketing initiatives including HQ and Pfizer Pro alignment and execution.

• Lead the Launch Excellence framework ensuring consistent application of enterprise standards and best practices across all launches.

• Lead endtoend launch execution from prelaunch readiness through postlaunch performance review ensuring flawless ontime delivery.

• Partner closely with Global and Regional teams to cocreate and execute integrated launch plans enabling effective prioritization and optimal resource deployment.

• Ensure full compliance with Pfizer policies quality standards local regulations and ethical principles across all launch and marketing activities.

• Closely collaborate with the marketing team to foster a culture of continuous innovation and high performance.

Qualifications

• Bachelors degree in Marketing Business Administration Pharmacy or a related discipline.

• Minimum of 8 years of progressive commercial experience including at least 5 years in a people leadership or enterpriselevel role.

• Demonstrated success in leading and delivering complex product launches across multiple markets and stakeholder environments.

Skills and Competencies

• Strategic analytical thinker with strong problemsolving capability

• Proven people leadership and talent development experience

• Strong understanding of the pharmaceutical and healthcare landscape across Egypt and Levant

• Solid expertise in market insights segmentation and brand strategy

• Clear impactful communicator with strong stakeholder engagement skills

• Fluent in English and Arabic

• Performancedriven with strong accountability for results

• Agile and resilient in complex fastchanging environments

• Collaborative influencer with the ability to lead change across teams

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.