Senior Product Marketing Manager

At Dover Fueling Solutions (DFS) a Dover company we are taking fueling and convenience retail to the next level. We are passionate about cultivating excellence in everything we do but what really fuels us is our people. Theyre the heart of our company. As an employee our promise to you is that youll work on new and innovative products and solutions be mentored by managers and teammates who are collaborative caring and act with integrity and have the opportunity to grow in ways that are meaningful to you. Unique and interesting projects both locally and globally will challenge you and allow you to pursue different and rewarding career paths.

Headquartered in Austin TX DFS has a significant technology development and manufacturing presence worldwide including facilities in Brazil China India Italy Poland the Netherlands the United Kingdom and the United States.

Overall Scope:

Dover Fueling Solutions is seeking a Senior Product Marketing Manager to lead messaging positioning and go-to-market activities for Wayne-branded fuel dispensers and related fueling technologies in North America.

This role ensures strong alignment between product management marketing and sales so that DFS products are clearly positioned in the market and consistently represented across all customer-facing channels.

The Senior Product Marketing Manager translates product capabilities into clear customer value equips sales teams and distributor partners with the tools and insights needed to win and drives cross-functional coordination for product launches and major portfolio updates. Working closely with product managers regional sales teams and marketing functions this role helps ensure DFS solutions resonate with fuel retailers convenience operators and multi-site operators across North America.

The role also supports distributor engagement by ensuring channel partners have clear product positioning messaging and sales materials needed to effectively represent DFS solutions in the market.

Responsibilities:

Product Messaging and Positioning
Develop and maintain clear messaging and positioning that communicates the differentiated value of DFS fueling solutions.
Define value propositions and messaging that clearly articulate product benefits and competitive differentiation
Translate technical product capabilities into clear customer-focused narratives for marketing sales and distributor audiences
Ensure consistent product messaging across marketing materials campaigns sales content and digital channels
Develop product stories and use cases that resonate with fuel retailers convenience operators and multi-site operators

Go-to-Market Leadership
Drive cross-functional go-to-market planning and execution for new products and portfolio enhancements.
Lead development of go-to-market plans for new product launches and major product updates
Partner closely with product management to align product strategy with market positioning and launch plans
Coordinate launch readiness across marketing sales enablement digital marketing and channel teams
Ensure marketing campaigns product content and sales enablement materials support launch objectives
Ensure distributor partners are prepared to support new product launches through clear positioning launch materials and sales enablement resources

Sales Enablement and Market Adoption
Equip sales teams and distributor partners with the tools and narratives needed to effectively position DFS products in the market.
Develop sales enablement tools including product briefs pitch decks competitive positioning guides and FAQs
Develop clear product narratives that help sales teams communicate the business value of DFS solutions
Develop product messaging and enablement materials that help distributor partners effectively position and sell DFS solutions
Partner with sales enablement teams to support product training and education initiatives
Capture and communicate customer success stories and real-world product applications
Incorporate sales feedback and early win/loss insights to refine messaging and improve product adoption

Market and Competitive Intelligence
Develop a strong understanding of the market landscape to inform messaging positioning and product strategy.
Conduct competitive and market research to identify opportunities for differentiation
Monitor industry trends customer needs and competitor activity across fueling and convenience retail technologies
Provide regular insights to product sales and marketing teams to strengthen positioning and sales effectiveness

Win/Loss and Customer Insights
Partner with sales teams to capture insights from wins losses and customer feedback
Identify patterns in buying criteria competitive positioning and customer objections
Translate insights into improvements in messaging positioning and sales enablement materials
Share insights with product management to inform product roadmap discussions

Product Marketing Performance and Optimization
Evaluate the effectiveness of product marketing initiatives and continuously improve messaging and programs.
Track product marketing performance indicators related to product adoption and campaign engagement
Partner with marketing teams to assess program effectiveness and refine messaging where needed
Identify opportunities to strengthen product positioning and improve marketing support for sales teams

Candidate Profile

The ideal candidate is a strategic product marketer who enjoys translating complex products into clear customer value and working closely with product managers and sales teams.
Strong ability to turn technical product capabilities into compelling customer value propositions
Experience developing product messaging positioning and go-to-market strategies in B2B technology or industrial markets
Comfortable working cross-functionally with product management sales teams and marketing organizations
Strong communication and storytelling skills with the ability to influence stakeholders across the organization
Analytical mindset with the ability to incorporate customer insights and market feedback into messaging and positioning
Experience supporting channel-driven or distributor-based sales models is a plus

Requirements:

Bachelors degree in Marketing Business Engineering or related field; MBA preferred
7 years of experience in product marketing product management technical marketing or related roles
Experience supporting product launches and go-to-market initiatives in a B2B technology or industrial environment
Ability to quickly learn complex technical products and translate them into clear customer value propositions
Strong cross-functional collaboration skills and ability to influence without direct authority
Ability to manage multiple initiatives in a fast-paced environment

The information contained within this job description overview is not intended to be all-inclusive. Nothing in this job description restricts management or the companys ability to assign or reassign duties and/or responsibilities to or from this role at any time. This document is subject to change with or without notice.

We are #EnergizedByGrowth.

DFS is part of a legacy of leadership that spans back generations made up of some of the most trusted leading-edge brands in the industry. As part of Dover Corporation and with our talented innovative outstanding people we are doing great things and redefining what is possible in fueling and convenience retail. Providing advanced fuel-dispensing equipment including clean energy solutions systems and payment automatic tank gauging and wet stock-management solutions DFS comprises the product brands of Wayne Fueling Systems OPW Fuel Management Systems ClearView Tokheim ProGauge Fairbanks LIQAL AvaLAN and Bulloch Technologies. Headquartered in Austin TX DFS has a significant technology development and manufacturing presence worldwide including facilities in Brazil China India Italy Poland the Netherlands the United Kingdom and the United States.

Work Arrangement : Hybrid

We consider several job-related non-discriminatory factors when determining the pay rate for a position including but not limited to the positions responsibilities a candidates work experience a candidates education/training the positions location and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits for this position include: a 401(k) savings plan with employer contributions; medical dental and vision insurance; wellness programs; health savings account health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident hospital indemnity and critical illness insurance; adoption surrogacy and fertility benefits and assistance; commuter benefits; parental military jury duty and bereavement leaves of absence; paid time off including ;business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination based on race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require reasonable accommodation to complete any part of the application process please let us know. Likewise if you are limited in the ability to access or use this online application process and need an alternative method for applying we will determine an alternate way for you to apply. Please contact for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.

Job Function:

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