Paid Social Specialist — CybersecurityAI, all regions 18424

Position : Paid Social Specialist Cybersecurity/AI

Work Hours (Client) : 9am-5pm PST Monday-Friday

Pay Range : 1400-1800USD/month(varies based on skill set and experience level)

Location of Search : South Africa Philippines Latin America or Eastern Europe

Work Location : REMOTE

Type of Contract : Independent Contractor

Company/Client Overview:

Our client is a fast-growing cybersecurity company hiring an experienced Paid Social Specialist to own and scale our paid social acquisition function across LinkedIn and Meta.

This is not a generalist social ads role. The primary goal is to build and optimize paid social programs that put Adaptive Security in front of enterprise security buyers; CISOs IT leaders security architects and practitioners at every stage of the funnel. You will own the strategy execution and performance of LinkedIn Ads and Meta Ads end-to-end with direct accountability to pipeline and revenue outcomes. Youll work closely with design and demand generation teams to turn compelling creative into measurable business impact.

Duties and Responsibilities:

Strategy & Campaign Architecture

• Develop and help execute the paid social strategy across LinkedIn Ads and Meta Ads aligned to pipeline targets brand awareness goals and the enterprise cybersecurity buying journey
• Architect full-funnel campaign structures covering top-of-funnel awareness mid-funnel consideration and bottom-funnel conversion and retargeting segments
• Define channel roles clearly LinkedIn as the primary B2B pipeline driver Meta as a complementary retargeting and awareness channel and allocate budget accordingly
• Partner with demand generation and ABM team members to ensure paid social programs are coordinated with broader go-to-market motions including targeted account lists and intent signals

Audience Targeting & Segmentation

• Build and manage precise audience segments on LinkedIn using job title seniority function company size industry and skills targeting with a focus on reaching security and IT decision-makers at mid-market and enterprise accounts
• Develop and maintain LinkedIn Matched Audiences including contact list uploads account list targeting (ABM) website retargeting and lookalike audiences
• Leverage Metas audience tools Custom Audiences Lookalikes and interest/behavioral targeting to reach cybersecurity professionals and re-engage existing pipeline
• Integrate intent data platforms ( Bombora Demandbase) into audience segmentation strategies to prioritize in-market accounts
• Continuously refine audience segments based on performance data engagement signals and CRM feedback on lead quality

Ad Creative & Copy

• Write and develop persona-specific ad copy tailored to enterprise security buyers communicating technical credibility business impact and urgency in concise platform-native formats
• Brief and collaborate with the design team on static video carousel and document ad creative providing clear direction on messaging hierarchy visual tone and CTA strategy
• Develop and manage ongoing creative testing frameworks across formats (single image video carousel document ads Conversation Ads Thought Leader Ads) and messaging angles
• Ensure ad creative and copy are tightly aligned with landing page messaging and downstream conversion experience

Budget Management & Bid Optimization

• Own budget allocation across LinkedIn and Meta campaigns making data-driven decisions to maximize return on ad spend (ROAS) and minimize cost per qualified pipeline
• Manage bidding strategies across both platforms including LinkedIns Maximum Delivery Target Cost and Manual CPC bidding and Metas Advantage and manual bid cap options adjusting based on performance signals and funnel stage
• Conduct regular pacing reviews to ensure budgets are on track and funds are shifted proactively toward top-performing campaigns and audiences
• Monitor frequency reach saturation and audience overlap to combat ad fatigue and maintain campaign efficiency at scale

Analytics Attribution & Reporting

• Connect paid social activity to CRM pipeline data (Salesforce HubSpot) to track MQL SQL and closed-won revenue influenced by LinkedIn and Meta campaigns
• Build and maintain performance dashboards that surface the metrics that matter cost per MQL cost per pipeline influenced revenue and ROAS not vanity metrics
• Deliver weekly performance reports and monthly strategic reviews to marketing leadership with clear insight into performance trends audience findings and recommended optimizations
• Partner with marketing ops to maintain UTM taxonomy lead scoring alignment and multi-touch attribution models across paid social channels Testing & Continuous Improvement
• Maintain a structured ongoing testing roadmap covering audience segments ad formats creative concepts copy angles CTAs and landing page pairings
• Evaluate and pilot new LinkedIn and Meta ad products as they become available (e.g. LinkedIn Thought Leader Ads Meta Advantage campaigns LinkedIn Conversation Ads)

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelors Degree (ideally)

Experience: 5 years of related experience

Industry: technology/cybersecurity industry

• 5 years of hands-on paid social management experience with a proven track record of generating qualified B2B pipeline
• Deep expertise in LinkedIn Campaign Manager including all campaign objectives ad formats audience targeting options and LinkedIns B2B-specific tools (Lead Gen Forms Matched Audiences ABM targeting)
• Strong proficiency in Meta Ads Manager including Custom Audiences Lookalikes retargeting strategies and Conversions API implementation
• Experience marketing B2B SaaS cybersecurity or enterprise technology products strongly preferred; familiarity with enterprise security buyer personas (CISOs SecOps IT Directors VPs of Infrastructure) is a significant advantage
• Demonstrated ability to manage and optimize five-to-six-figure monthly budgets with accountability to pipeline and cost-per-acquisition targets
• Proficiency with CRM attribution (Salesforce or HubSpot) and connecting paid social activity to revenue outcomes

Preferred Qualifications

• Experience running paid social in support of an ABM (Account-Based Marketing) strategy including named account targeting and intent-based audience activation
• Familiarity with intent data platforms (Bombora Demandbase) and how to operationalize intent signals in LinkedIn and Meta campaigns
• Experience coordinating paid social with organic content SEO and demand generation teams for integrated campaign execution
• Understanding of the enterprise cybersecurity buying cycle long sales cycles multi-stakeholder decisions and the role of education and trust-building in pipeline development