SFE Analyst
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Title:Sales Force Effectiveness (SFE) Manager
Location:Hyderabad
Reporting To:Commercial Excellence Manager
Key Responsibilities:
1. Data Analysis and Reporting:
- Analyse sales data to identify trends gaps and opportunities for improvement.
- Prepare and distribute periodic SFE reports and activity dashboards providing actionable insights to sales leadership.
- Monitor KPIs such as call averages coverage productivity and alignment of sales activities with business goals.
2. Sales Force Productivity:
- Design and implement processes to improve the productivity of the sales team.
- Track and optimize call planning RCPA HCP coverage and in-clinic performance metrics.
- Ensure alignment of field force activities with organizational objectives.
3. CRM and Digital Tool Management:
- Oversee the adoption and effective use of CRM tools (e.g. Unnati Astra or DigiCx).
- Train and guide the sales force in using digital tools effectively for tracking and reporting.
- Ensure timely resolution of issues related to CRM or SFE platforms.
4. Target Setting and Monitoring:
- Work with leadership to set targets for sales force ensuring they align with business objectives.
- Continuously monitor and assess sales performance to ensure targets are met.
- Propose changes target v/s ach based on market dynamics and organizational priorities.
5. Incentive Plan Management:
- Design and manage sales incentive programs to drive desired behaviours and outcomes.
- Work with HR and finance teams to ensure timely payout and communication of incentive plans.
7. Stakeholder Collaboration:
- Collaborate with cross-functional teams (e.g. Marketing HR and Finance) to ensure KPI strategies are well-aligned.
- Partner with RSMs and ASMs to address region-specific challenges and opportunities.
- Facilitate periodic WOR (Weekly Operational Review) to review and adjust sales strategies.
Key Skills and Qualifications:
- Bachelors degree in business Analytics or Life Sciences (MBA preferred).
- 2 years of experience in SFE data analytics or a related role in the pharmaceutical or healthcare industry.
- Proficiency in CRM tools analytics software (e.g. Excel Tableau Power BI) and ERP systems (e.g. SAP).
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Ability to manage multiple stakeholders and drive cross-functional alignment.
Key Performance Indicators (KPIs):
- Improvement in call averages coverage and in-clinic performance.
- Increase in adoption rates of CRM and digital tools.
- Achievement of sales and HCP coverage targets.
- Reduction in pending HCP payments and streamlined processes.
Required Experience:
IC
Key Skills
- ArcGIS
- Intelligence Community Experience
- GIS
- Python
- Computer Networking
- Data Collection
- Intelligence Experience
- R
- Relational Databases
- Analysis Skills
- Data Management
- Application Development
