Associate Vice President-Digital Product Manager

Within International Wealth and Premier Banking (IWPB) we serve 41 million customers globally including 6.7 million who are international from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBCs purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management Asset Management Private Banking and Insurance.

We are currently seeking an experienced professional to join theInternational Wealth and Premier Banking( IWP)team.

Job Introduction

This position is responsible for the strategy management and development of mobile banking channels and platforms of the IWP business into a key sales and service channel and thereby managing this channel as profit centers.

The position will be responsible for driving the Payment strategy for the Banks retail business and also managing the standalone UPI Payment app to expand it beyond payments to a super app.

The role encompasses commercialization of both the Banks Mobile banking app as well as the Standalone Mobile Payments app

The position involves working closely with regional and local stake holders such as Technology Marketing Business teams Sales and Frontline teams Legal & Regulatory Compliance etc. to manage the Mobile Platforms of the Bank.

Principal Responsibilities

• Working on the Digital Banking strategy in line with the overall IWP Strategy to ensure the evolution of these channels to deliver cost income ratios in line with the IWP Strategy
• Working on presenting the digital strategy to various senior regional and group stakeholders.
• Working with the larger digital team as digital product manager on end to end implementation of key projects/deliveries on the digital platforms
• Own and manage the whatsapp messaging journey and platforms
• Drive commercialization of features and increase overall penetration of the Mobile banking app and the UPI payments app
• Working with various stakeholders including business regional teams VS IT risk stewards customer experience marketing etc to ensure end to end delivery and commercialization of digital deliveries
• Working on digital governance activities and ensuring that all regulatory reporting/internal reporting are conducted as expected
• Driving the channel to react to ever changing regulatory framework and technological disruptions to ensure that the Bank is ahead of the curve.
• Conceptualise and drive the transaction revenue strategy.
• Working in conjunction with Marketing to make the direct channels the preferred channel of interaction for the customer.

Education Qualifications / Certifications and Requirements :

Post Graduate degree in Management or Information technologies.

Keen understanding of technology online marketing methods process management payment systems and banking.

Excellent communication and presentation skills( ppts and decks) is mandatory for the role.

Ability to quickly adapt to the changing digital environment and be updated on the latest changes in technology in the industry