Senior Marketing Manager, Asia

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud the AI-powered Experience Orchestration platform organizations can accelerate growth by delivering empathetic personalized experiences at scale to drive customer loyalty workforce engagement efficiency and operational improvements.

We employ more than 6000 people across the globe who embrace empathy and cultivate collaboration to succeed. And while we offer great benefits and perks like larger tech companies our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Marketing Manager Asia
Kuala Lumpur Malaysia

This role opens opportunities for applicants based in Malaysia.

Role Overview:

Drive the regional marketing strategy across priority Asia markets to accelerate revenue growth expand pipeline and strengthen brand presence.

This role shapes how Genesys engages enterprise and mid market customers partners and ecosystems across Asia translating global priorities into locally resonant programs that deliver measurable commercial outcomes.

You will operate with significant autonomy influencing cross functional stakeholders and owning integrated multi channel initiatives that directly impact regional performance.

At Genesys we help organizations create empathetic AI powered customer experiences and this role plays a critical part in expanding the adoption of Genesys Cloud across diverse Asian markets. Your leadership will connect strategy to execution ensuring marketing investment fuels sustainable growth.

What Youll Do

Key responsibilities (including but not limited to):

• Develop and execute integrated regional marketing strategies aligned to Asia revenue and growth objectives translating global priorities into localised programs across enterprise mid-market and partner segments.

• Lead multi-channel demand generation campaigns (digital ABM events webinars trade shows and partner initiatives) to drive pipeline growth brand expansion and ROI.

• Own regional pipeline targets and joint marketing plans with strategic channel partners and systems integrators.

• Analyse marketing and sales performance data to identify opportunities optimize campaign effectiveness and provide actionable recommendations to senior stakeholders.

• Collaborate with Sales and cross-functional teams (PR Digital Channel Customer Advocacy Global Programs) to ensure aligned and cohesive go-to-market execution.

• Lead cross-functional initiatives across geographies mentor team members and implement clear processes and performance metrics to ensure delivery against regional objectives.

What Youll Bring:

• Minimum 8 years of relevant marketing experience preferably within the IT SaaS or CCaaS industry.

• Fluency in Mandarin (spoken and written) and English is required with the ability to develop localized marketing messaging and engage effectively with Mandarin-speaking customers prospects partners and internal stakeholders.

• Proven experience managing marketing programs with direct impact on regional revenue and pipeline targets.

• Proficient in leveraging AI tools to streamline workflows accelerate content and campaign delivery and improve data-driven decision-making while maintaining quality and brand standards.

• Advanced knowledge of B2B marketing across the full marketing mix including digital events partner marketing and account-based marketing.

• Strong analytical capability with experience leveraging marketing automation and CRM platforms (e.g. Salesforce marketing automation tools CMS platforms).

• Demonstrated ability to solve complex marketing challenges using data and strategic evaluation.

• Experience working within matrixed cross-functional and multinational organizations.

• Strong executive-level communication presentation and stakeholder management skills.

• Bachelors degree required; Masters degree preferred.

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in Malaysia.

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About Genesys:

Genesys empowers more than 8000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people systems data and AI across the enterprise. As a result organizations can drive customer loyalty growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more visit.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race color age religion sex sexual orientation gender identity or expressionmarital status domestic partner statusnational origin genetics disabilitymilitary andveteran status and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.