Director, Partnership Strategy (Political & Advocacy)

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .

Background

Zeta Global is the AI-powered marketing cloud that helps brandsacquire grow andretaincustomers more efficiently than ever before. We combine proprietary data advanced technology and intelligence to power precision marketing and measurable outcomes across channels.

Zeta has built and continues to scalea state-of-the-artActivation Partnership Solutions function designed to sit at the intersection of platform intelligence media and creativity. Our mission is to lead the market in seamlessly integrating first-party and strategic behavioral data into go-to-market activationfrom RFI responses to proposals and pitcheswhile delivering deterministic measurement operational rigor and repeatable outcomes for brands and agency partners.

TheDirectorPartnership Strategy(Political & Advocacy)is a senior individual contributor and strategic partner within Zetas Activation Partnership Enablement team. This role is ideal for ahybrid strategistsomeone who can think big develop strong point-of-view recommendations and execute with precision.

You will work closely with Senior Directors Sales Activation Product Data Cloud and Analytics teams to deliver differentiated activation strategies that connectdata media creative and measurement. This role requires comfortoperatingin fast-paced high-stakes pre-sales environments whilemaintainingclarity structure and quality. This role will be remote out of the Washington D.C. area.

WhatYoullDo

Political & Advocacy Strategy Development

• Develop data-driven activation strategies for political campaigns PACs advocacy organizations trade associations and CSR initiatives.

• Support voter persuasion turnout fundraising stakeholder mobilization and public sentiment-shiftingobjectives.

• Contribute to standardized go-to-market frameworks specific to political and public affairs verticals.

• Balance bespoke campaign strategy with scalable repeatable playbooks.

Issue-Based Messaging Creative & Media Strategy

• Translate audience intelligence into clear persuasion mobilization or reputation-building narratives.

• Develop activation strategies across:

• Programmatic display & video

• CTV/OTT

• Paid social & political ad units

• Search

• Email & CRM

• SMS & mobilization channels

• Integrate influencer ecosystems thought leaders and advocacy circles whereappropriate.
  
  
• Support CSR and public impact campaigns focused on ESG sustainability corporate reputation or community engagement.

Influencer Coalition & Community Ecosystems

• Develop frameworks forleveraging:

• Influencer partnerships in political and issue-based spaces.

• Grassroots andgrasstopscoalition networks.

• Community-based and mission-aligned publisher ecosystems.

• Identifyaudience overlap between owned earned and paid channels to maximize reach and credibility.

• Partner with creative and activation teams to ensure messaging aligns with compliance and platform requirements.

Pre-Sales Strategy & Sales Support

• Support Sales onqualified strategic opportunities including priority partnerships high-opportunity cross-sells and top-tier case requests.

• Contribute to strategic frameworks for RFPs and pitches helping shape the approach insight and activation recommendations.

• Participate in client and agency calls as a strategic partner bringing clarity and confidence to discussions.

Account Prioritization & Focus

• Partner withcross-functionally(MarketingPlanningData CloudProduct Analytics Client Success Client Experiences) toidentifywhere Strategy engagement will drive the greatest impact.

• Help align levels of engagement with business priorities and available resources.

Data Cloud & Intelligence Integration

• Partner closely with ZetasData Cloud and Intelligence teamsto integrate platform capabilities and insights into activation strategies.

• Translate data insights into actionable recommendations for persuasion fundraising advocacy mobilization or reputation lift.

• Collaborate with Analytics and Data Cloud partners to ensure insights enhance the strategic storydriving clarity and relevance without overwhelming clients.

Measurement & Performance Alignment

• Work alongside Activation Analytics and Data Cloud Analytics teams to support repeatable situationallyappropriate measurementapproaches including:

• Standard dashboards

• Agile Intelligence and in-flight optimization

• Cadence and frequency guidance

• Spend-level expectations

• Help set clear expectations on performance learning agendas and success metrics.

Process Discipline & Cross-Functional Collaboration

• Uphold and follow established pre-sales workflowsfrom case intake through final deliverablesto ensure efficiency and quality.

• Collaborate across CRM ZX Actions Product and Analytics teams to support smooth pre- to post-sale transitions.

• Contribute ideas to improve processes templates and collaboration over time.

Representation & Growth

• Represent the Activation Partnership Enablement team in internal meetings and select client engagements.

• Stay current on industry trends media innovation and competitive dynamics to continuously elevate strategic recommendations.

• Provide feedback to Product and Product Marketing based on client and market needs.

What You Bring

• 69 years of experience in media strategy activation strategy partnership enablement or pre-sales withinadtechmartech or agency environments.

• Strong understanding of digital media data identity and measurement.

• Experience developing strategic narratives that connect insight media and performance.

• Ability to simplify complexity and communicate clearly with internal teams agencies and clients.

• Strong written verbal and presentation skills.

• Comfort working cross-functionally in fast-moving environments with competing priorities.

• A collaborative mindset with a desire to grow into broader strategic leadership.

Why This Role Matters

The Director PartnershipStrategyplays a critical role in how Zeta wins and this role you will:

• Help deliver differentiated data-driven activation strategies that drive measurable impact.

• Influence how Zeta shows up in high-value pre-sales and partnership conversations.

• Build the foundation for long-term growth into senior strategic leadership roles.

Ifyoureexcited to sit at the intersection ofdata media creative thinking and executionand want to grow your impact in a high-visibility strategy rolewedlove to meet you.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical dental and vision coverage
• Employee Equity
• Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $140000 - $150000 depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.

Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!

Experience:

Director